OnDemand WTP Pricing Research

Tag: Blog

Paper: Software as a Service Pricing Strategies White Paper Released | Bessemer Venture Partners

Paper: Software as a Service Pricing Strategies White Paper Released | Bessemer Venture Partners

September 2013 Authors: Byron Deeter Related Strategies: Cloud Computing The explosion of cloud computing and low friction delivery models, is also creating the opportunity to completely reinvent the software business models that accompany these products.  As a result, tremendous innovation is occurring in terms of product pricing and packaging.  Although the “flinch test” (keep raising the price […]

Blog: 5 Ecommerce Pricing Experiments that Will Make You Want to Run an A/B Test Today | Shopify

Blog: 5 Ecommerce Pricing Experiments that Will Make You Want to Run an A/B Test Today | Shopify

This is a guest post by Gregory Ciotti from Help Scout. When we last examined some research on pricing and behavioral economics the topic was very well received, but apparently I raised as many questions as I answered, because I got a ton of emails that day! Perhaps that is somewhat my fault — in addressing topics like ‘bundling,’ I definitely left out […]

Blog: 1st Secret to Selling at Full Price: Find Better Customers | The Sales Hunter

Blog: 1st Secret to Selling at Full Price: Find Better Customers | The Sales Hunter

In my post 5 Secrets to Selling at Full Price, I promised I would expand on each of the secrets. Here is the first one: 1. Find better customers. Selling to the wrong group is always going to create pricing pressure.  Just because a customer shows interest doesn’t make them a customer. I realize that goes […]

Blog: 2nd Secret to Selling at Full Price – Position Your Product to Warrant Full Price | The Sales Hunter

Blog: 2nd Secret to Selling at Full Price – Position Your Product to Warrant Full Price | The Sales Hunter

We are continuing on our quest to look at the 5 Secrets to Selling at Full Price. Here is Secret #2: 2. Position your product/service to warrant full price. If your customers see what you’re selling as being cheap, then they’ll expect you to sell it to them at a reduced price. Customers will always compare. […]

Blog: Raise your prices to sell more | Binpress

Blog: Raise your prices to sell more | Binpress

Putting a price on software is one of the most difficult decisions for developers when releasing their own products. We’ve previously written about how to approach pricing like a science and how to address specific technical audience. We also shared a post about learning from price changes. This time we want to share some insights from over 2 years […]

Blog: Real-Time Bitcoin Price Tag Hits the High Street | CoinDesk

Blog: Real-Time Bitcoin Price Tag Hits the High Street | CoinDesk

For most brick-and-mortar bitcoin merchants, collecting payments is as simple as selecting a processor and advertising to the bitcoin community. Pain points still persist though, most notably when it comes to converting fiat prices to bitcoin prices. As our Bitcoin Price Index (BPI)illustrates daily, it’s not the kind of task you want to handle with a […]

Blog: The Discipline of Pricing | Stephan Liozu

Blog: The Discipline of Pricing | Stephan Liozu

Pricing is a discipline. And that discipline has existed for more than a century and has evolved from a pure economics discipline to be part of the marketing construct. The reality is that pricing is still a fairly neglected element of the marketing mix (the 4 Ps), and that most firms ignore the need to embrace […]

Blog: Transactional Selling to Avoid Conflicts Around Price | THE SALES BLOG

Blog: Transactional Selling to Avoid Conflicts Around Price | THE SALES BLOG

The reason so many people want to be transactional and agree to a discount their price is that it eliminates one of the major areas of conflict in sales. If you agree to your prospective client’s price, then there is no conflict, you just say “yes” and you are off to the races. While this approach eliminates a […]

Blog: T-Mobile Hasn’t Incited a Price War…Yet – Rafi Mohammed | Harvard Business Review

Blog: T-Mobile Hasn’t Incited a Price War…Yet – Rafi Mohammed | Harvard Business Review

T-Mobile is basking in the limelight courtesy of masterful marketing and an aggressive promotion launched last week. First, its CEO, John Legere, was ceremoniously kicked out of a Las Vegas party thrown by wireless rival AT&T. But what’s really generating buzz is the fourth largest U.S. wireless carrier’s offer to pay up to $650 for new customers to switch to its […]