OnDemand WTP Pricing Research

Tag: Sheena Iyengar

Blog: 5 Ecommerce Pricing Experiments that Will Make You Want to Run an A/B Test Today | Shopify

Blog: 5 Ecommerce Pricing Experiments that Will Make You Want to Run an A/B Test Today | Shopify

This is a guest post by Gregory Ciotti from Help Scout. When we last examined some research on pricing and behavioral economics the topic was very well received, but apparently I raised as many questions as I answered, because I got a ton of emails that day! Perhaps that is somewhat my fault — in addressing topics like ‘bundling,’ I definitely left out […]