OnDemand WTP Pricing Research

Loading Events
Find Events

Event Views Navigation

Upcoming Events

Events List Navigation

March 2019

Webinar: Optimizing International Market Launches Through Pricing Insights | PriceBeam

March 28 @ 1:00 pm - 2:00 pm

This webinar looks at how pricing should play an integral role in international market launches and how willingness-to-pay research can help optimize the prices in each market. Imagine a US company wanting to export to Germany: should the German price be just the USD price converted into Euros? It could, but it is likely that German customers have a different willingness-to-pay than US customers, and thus a straight conversion would either lead to a price that is too high, or possibly…

Find out more »
April 2019

Workshop: Pricing Innovation – Setting the Right Price for New Products or Services | PriceBeam

April 24 @ 8:00 am - 10:00 am

LONDON, UNITED KINGDOM – APRIL 24TH, 2019 8:00 – 10:00 am Agenda Participants will have the chance to listen to and network with our expert panel over breakfast. 8.00 AM > Meet & Greet, Breakfast, and networking 8.20 AM > Finn Helmo Hansen will present “Using Market Research to Price Innovation. Setting the right price for new products or services.” 09.15 AM > Mark Peacock will present “How smarter pricing strategies can maximise revenues & profits and deliver better customer value.” 10.00 AM > Event…

Find out more »
May 2019

Conference: 30th Annual Spring Pricing Workshops & Conference | PPS

May 7 @ 8:00 am - May 10 @ 5:00 pm

Hear from our President, Kevin Mitchell, give insight on the conferences we offer. We are excited to announce we’ll be in Atlanta, GA for our 30th Annual Spring Pricing Workshops & Conference May 7-10, 2019! You can register now and take advantage of our Early Bird Offer (Buy 2 Get 1 Free, expires March 29th). OPTIONS & PRICES Spring 2019 CONFERENCE ONLY (May 9-10) Member Rate: $1,795 ; Non-Member Rate: $2,095 Spring 2019 CONFERENCE + 1-DAY WORKSHOP Member Rate: $2,795 ; Non-Member Rate: $3,095…

Find out more »

Value-Based Pricing& the Quantification of Differentiation Value | Stephan Liozu Workshop at PPS Spring Conference

May 8 @ 9:00 am - 4:00 pm

More firms and their pricing leaders are adopting value-based pricing every year. Research shows increased adoption of this progressive pricing orientation moving from 17% in 2008 to about 25-30% in 2018. Part of the deployment process of value-based pricing is the implementation of the Economic Value Estimation (EVE®) process to quantify differentiation value before it can be communicated to customers and capture from them. While adoption of value-based pricing is increasing, pricing professionals still face difficulties across their organizations. In…

Find out more »

Pricing in the Age of AI: What You Need To Do Now | Perfect Price Breakout Session at PPS Spring Conference

May 9 @ 1:50 pm - 2:30 pm

Artificial intelligence, machine learning, and automation are rapidly transforming every part of global commerce — including pricing. From retail giants like Amazon to on-demand services like Uber to leading airlines, hotels, and car rental agencies, forward-thinking companies are using AI to turn data into massive returns. This rapid shift is creating opportunities and confusion. To remain competitive in an increasingly AI-driven world, immediate action is critical. This presentation focuses on the latest generation of AI technologies currently being utilized by companies…

Find out more »
December 2019

Webinar (On-Demand): Silicon Valley Pricing & Perfect Price | Perfect Price

December 28 @ 8:00 am - 5:00 pm

CEO of Perfect Price, Alexander Shartsis, discusses price optimization and dynamic pricing techniques. Focused on retail, apparel, ticketing, rental car, hotel, airline and other revenue management categories. Discussion of Uber, Airbnb and more!

Find out more »

Webinar (On-Demand): How to Increase Prices Using Willingness to Pay Insights | PriceBeam

December 28 @ 8:00 am - 5:00 pm

This PriceBeam Webinar covers how willingness to pay research can be used to successfully manage and implement price increases. Successful price increases can deliver tremendous profits but many fail to be properly implemented whereas others anger customers unnecessarily. In this webinar we show how insights from market research into customers’ willingness to pay can increase the likelihood of customers accepting the price increase. We also show tips for how to make the increase as big as possible as well as…

Find out more »

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

December 30 @ 8:00 am - 5:00 pm

Value-Based Pricing is considered a superior strategy for most industries and businesses. But it also requires a solid foundation of data and market insights. In this webinar we will take an in-depth look at the powerful insights that can be created through price research, in particular using conjoint analysis Participants and viewers will learn about: How Value-Based Pricing can be supported with price research Different price research methods How Conjoint Analysis can provide powerful insights and support for a Value-Based…

Find out more »

Webinar (On-Demand): Machine Learning & Data – The Latest Pricing Opportunity | PPS and Vistaar

December 31 @ 8:00 am - 9:00 am

In today’s ever-evolving world, data and software driven strategies are imperative to creating sustained commercial success. Computers are more adept than humans at sorting through data with complex variables such as frequently fluctuating costs, rapidly evolving pricing models, and shifting customer priorities. Modern pricing software solutions, powered by advanced algorithms and machine learning techniques, enable businesses to constantly analyze data on an unparalleled scale and drive decision making based on data. In this PPS webinar, Vistaar’s Director of Product Management,…

Find out more »

On-Demand Training: Value-Based Pricing and Value Modeling – Theoretical & Practical Perspectives | Stephan Liozu & PPS 

December 31 @ 8:00 am - 5:00 pm

As part of his Ph.D. research, Stephan Liozu studied the organizational and behavioral factors influencing the firm transformation towards pricing excellence. Pricing excellence combines both dimensions of pricing orientation and pricing realization leading too superior pricing power and ultimately to superior firm performance. During his research explorations, Stephan Liozu studied in depth the value-based pricing methodology and one of the steps of this methodology called economic value modeling. This PPS Online Pricing Course will present the latest concepts, practices and…

Find out more »
+ Export Listed Events