OnDemand WTP Pricing Research

Tag: PROS

Book: The Definitive Guide For Better Pricing

Book: The Definitive Guide For Better Pricing

Summary: Give your business a competitive boost by optimizing your pricing strategy. By focusing on four key areas, you can make sure that your sales team is selling on value and not depending on discounting to close deals. In this informative new eBook, you’ll learn how to: Identify opportunities for new customer acquisition Segment your […]

Blog: The Discipline of Pricing | Stephan Liozu

Blog: The Discipline of Pricing | Stephan Liozu

Pricing is a discipline. And that discipline has existed for more than a century and has evolved from a pure economics discipline to be part of the marketing construct. The reality is that pricing is still a fairly neglected element of the marketing mix (the 4 Ps), and that most firms ignore the need to embrace […]

Report: European Pricing Maturity Study | EPP

Report: European Pricing Maturity Study | EPP

Pricing power is one of the key ways that businesses can create value for themselves. Improving a company’s approach to pricing leads to more opportunities to create and capture value for customers, which results in increased sales and healthier margins. Developing pricing maturity takes time and effort, but understanding how to capture what customers perceive […]

Paper: Pricing to Outperform – A Better than “Average” Strategy for the Service Parts Industry | PROS

Paper: Pricing to Outperform – A Better than “Average” Strategy for the Service Parts Industry | PROS

The global service parts industry continues to be highly competitive, borne from a series of trends: a weak economy; automakers’ pressures to cut supplier prices; higher costs for raw materials; and increased competition from global providers, in particular China and India. Facing these challenges and an industry that is slow to change, it’s clear something […]

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Report: Gartner MarketScope for Price Optimization and Management Software for B2B: 2013

Report: Gartner MarketScope for Price Optimization and Management Software for B2B: 2013

The 2013 MarketScope for PO&M helps clients evaluate vendor software and service offerings, as well as align their price management strategies with the major trends affecting pricing professionals. The findings in the MarketScope are based on primary research conducted by Gartner, client interactions and inquiries on the multiple considerations that are part of developing a […]