OnDemand WTP Pricing Research

Tag: retail

Anchor Pricing | PriceBeam

Anchor Pricing | PriceBeam

Anchor Pricing is the concept of making a product that was first offered seem cheaper when it put alongside another product. An example of this would be initially offering a customer a product that costs 300 GBP but then showing and comparing a more expensive alternative, say 450 GBP to that customer. That first product […]

Brexit and its Impact on Price Increases | PriceBeam

Brexit and its Impact on Price Increases | PriceBeam

The 29th of March, 2019, the day the United Kingdom officially leaves the European Union, is fast approaching. It is important for businesses to know the impacts Brexit will have on pricing for their products and how they can prepare for post-Brexit. Food prices are expected to go up after Brexit and some have even […]

Pricing Needs to Reflect Who People Want to Be, Not Just What They Want | Harvard Business Review

Pricing Needs to Reflect Who People Want to Be, Not Just What They Want | Harvard Business Review

When are people willing to pay a super-high price premium for something? They do, for example, for vacation properties in just the right places, like Southampton, Carmel, or Aspen; for condos in famous buildings, like 432 Park Avenue or The Millennium Tower (even if the latter might be sinking into oblivion); for signature luxury fashion […]

White Paper: Customer Intelligence Analytics – 10 Mistakes Firm Make | PriceBeam

White Paper: Customer Intelligence Analytics – 10 Mistakes Firm Make | PriceBeam

Ultimately, your goal with your customer intelligence analytics is to get results that are actionable. To obtain this, you need to get results that are: Statistically significant Based on all types of customers Clear of bias Click the button below to download our white paper featuring 10 mistakes companies make with Customer Intelligence Analytics. More Resources: Tip […]

Life Cycle Pricing: Capturing Value Throughout the PLC |  PriceBeam

Life Cycle Pricing: Capturing Value Throughout the PLC | PriceBeam

Far too many companies fail to develop a long-term life cycle pricing strategy that is continuously adjusted across the product life cycle (PLC). Typically, the savvy company will conduct extensive pricing research to find the a launch price that is aligned with their target group’s willingness-to-pay, but then fails to re-evaluate the pricing continuously. This is […]

7 Ways to Deal with “Customers will not Accept Price Increases” |  PriceBeam

7 Ways to Deal with “Customers will not Accept Price Increases” | PriceBeam

Very often, an argument can be heard that “customers” will not accept any price increase. This is invariably an argument from the sales team, sales management, and sometimes even all the way up to the CEO, especially if he/she is focused on market share or e.g. growth in #customers. It is the case in startups […]

7 Easy Steps to Successfully Increase Prices (eBook) | PriceBeam

7 Easy Steps to Successfully Increase Prices (eBook) | PriceBeam

Managing price increases is not always easy. Nor is it to determine how much to increase prices with. This ebook from PriceBeam provides readers with 7 easy steps to successfully increase prices. In this book you will learn: How price research will help with the justification of the increase by looking at the needs of […]

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Value-Based Pricing is considered a superior strategy for most industries and businesses. But it also requires a solid foundation of data and market insights. In this webinar we will take an in-depth look at the powerful insights that can be created through price research, in particular using conjoint analysis Participants and viewers will learn about: […]

Pricer’s Points: Pricing Talk on LinkedIn

Pricer’s Points: Pricing Talk on LinkedIn

Keep up with the latest pricing news, events, and other resources via LinkedIn here. Find upcoming pricing training events here. The following are a few of our favorite recent pricing shares and discussions on LinkedIn.              

On-Demand Value-based Pricing Research with PriceBeam

On-Demand Value-based Pricing Research with PriceBeam

The struggle is real for B2B and B2C Pricing, Marketing, and Finance team leaders to capture fresh, reliable, and actionable Pricing Intelligence data to be able to effectively optimize all prices for all market segments GLOBALLY. Almost all companies lose out on profits they should be earning as they either price themselves too low, leaving money on […]