OnDemand WTP Pricing Research

Webcasts

Webinar: Successful Price Increases using Market Insights | PriceBeam

Webinar: Successful Price Increases using Market Insights | PriceBeam

Digitalization is everywhere of course. But whereas some industries are 100% digital from birth, others are still transforming from traditional consumer or industrial products to more of a digital service industry. Regardless of where your industry and company is on the digitalization path, pricing practices are severely impacted. Digitalization means increased transparency, more information,  as well […]

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Webinar (On-demand): Setting the Right Price on New Products or Services | PriceBeam

Webinar (On-demand): Setting the Right Price on New Products or Services | PriceBeam

In this webinar PriceBeam co-founder and Chairman, Finn Hansen, together with The Pricing Coach, Mark Peacock walk viewers through various challenges around the pricing of new products or services. This on-demand webinar covers: Common challenges when creating new products or services How pricing should play a more prominent role in the innovation process The various steps […]

Interview: The Case for Surge Pricing for Everything with Alex Shartsis, Co-founder & CEO @ PerfectPrice | DojoLIVE! by Nearsoft

Interview: The Case for Surge Pricing for Everything with Alex Shartsis, Co-founder & CEO @ PerfectPrice | DojoLIVE! by Nearsoft

Date: May 1, 2019 Time: 10:00 am central Surge pricing may soon be something that we see for more than just an Uber ride, but what’s the real purpose of companies surging prices? And is it always bad for the consumer? About Alex Shartsis  Alexander Shartsis is cofounder and CEO of Perfect Price, an artificial intelligence […]

Webinar: Using AI To Get C-suite Attention For Pricing | Perfect Price and PPS

Webinar: Using AI To Get C-suite Attention For Pricing | Perfect Price and PPS

Date: April 11, 2019 Time: 11:00 am Eastern Pricing is high impact, but are you getting the attention you deserve? In any enterprise environment, the struggle for attention and resources is always an issue. As a pricing professional, how can you get c-suite attention for prioritizing pricing initiatives and allocating budget? Aligning yourself with your […]

Webinar: Optimizing International Market Launches Through Pricing Insights | PriceBeam

Webinar: Optimizing International Market Launches Through Pricing Insights | PriceBeam

This webinar looks at how pricing should play an integral role in international market launches and how willingness-to-pay research can help optimize the prices in each market. Imagine a US company wanting to export to Germany: should the German price be just the USD price converted into Euros? It could, but it is likely that German […]

Pricing Educational Events Update > March 2019

Pricing Educational Events Update > March 2019

Check out these upcoming in-person as well as live/on-demand webcast pricing events. Be sure to check the Pricing Events Calendar regularly as it offers a list of upcoming pricing focused conferences, webcasts, in-person and online training, and other professional development/networking events. Upcoming Events Webinar 28-March – Optimizing International Market Launches Through Pricing Insights | PriceBeam This webinar […]

Webinar (On-Demand): How to Increase Prices Using Willingness to Pay Insights | PriceBeam

Webinar (On-Demand): How to Increase Prices Using Willingness to Pay Insights | PriceBeam

This PriceBeam Webinar covers how willingness to pay research can be used to successfully manage and implement price increases. Successful price increases can deliver tremendous profits but many fail to be properly implemented whereas others anger customers unnecessarily. In this webinar we show how insights from market research into customers’ willingness to pay can increase […]

Webinar (On-Demand): Pricing in New Product Development – From Afterthought to Integral Part of the Process | PriceBeam

Webinar (On-Demand): Pricing in New Product Development – From Afterthought to Integral Part of the Process | PriceBeam

This webinar looks at how pricing can and should play a more integral role in New Product Development (NPD) instead of being an afterthought once the product is already designed and produced. Participants and viewers will learn about: How to use pricing and willingness-to-pay research to create new products or services that have higher success […]

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Value-Based Pricing is considered a superior strategy for most industries and businesses. But it also requires a solid foundation of data and market insights. In this webinar we will take an in-depth look at the powerful insights that can be created through price research, in particular using conjoint analysis. Participants and viewers will learn about: […]

On-Demand Training: Value-Based Pricing and Value Modeling – Theoretical & Practical Perspectives | Stephan Liozu & PPS 

On-Demand Training: Value-Based Pricing and Value Modeling – Theoretical & Practical Perspectives | Stephan Liozu & PPS 

As part of his Ph.D. research, Stephan Liozu studied the organizational and behavioral factors influencing the firm transformation towards pricing excellence. Pricing excellence combines both dimensions of pricing orientation and pricing realization leading too superior pricing power and ultimately to superior firm performance. During his research explorations, Stephan Liozu studied in depth the value-based pricing […]

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