OnDemand WTP Pricing Research

Documentation

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Value-Based Pricing is considered a superior strategy for most industries and businesses. But it also requires a solid foundation of data and market insights. In this webinar we will take an in-depth look at the powerful insights that can be created through price research, in particular using conjoint analysis Participants and viewers will learn about: […]

On-Demand Value-based Pricing Research with PriceBeam

On-Demand Value-based Pricing Research with PriceBeam

Pricing, Marketing, and Finance teams struggle to capture fresh, reliable, and actionable willingness to pay data. PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers customers’ willingness to pay for any product or service so you can optimize prices for all market segments GLOBALLY.  Responses in as little as […]

How to Determine the Next Best Alternative Price for Value-based Pricing Strategy | PriceBeam

How to Determine the Next Best Alternative Price for Value-based Pricing Strategy | PriceBeam

Determining the next best alternative price is an important factor of value-based pricing. The next best alternatives price serves a comparison point for companies when they determine a value-based price for their new products. Firms determine the value of their product or service by comparing to the next best alternative product or service. A product […]

Optimize Lifecycle Pricing with Willingness-to-pay Insights | PriceBeam

Optimize Lifecycle Pricing with Willingness-to-pay Insights | PriceBeam

Willingness-to-Pay evolves over time Most products and services experience a development in willingness-to-pay (WtP) over time. For some products, illustrated by the chart on the left, WtP declines, as customers consider it less valuable. This can be the case for perishable goods, but also many technology products, where there is a novelty factor, or where […]

Pricing Practitioners: Are you winning the data intelligence game? | Pricing Matters

Pricing Practitioners: Are you winning the data intelligence game? | Pricing Matters

PPS Fall Session to Showcase Intelligent Data-Driven Pricing Strategies Today, commercial pricing success demands new ways of managing data. Pricing organizations are tasked with managing increasingly large and complex data sets coming from diverse sources that change rapidly. As a result, there is a failure to operationalize pricing strategy over a long-term horizon. Pricing organizations […]

AI & Machine Learning in the Pricing World | Pricing Matters

AI & Machine Learning in the Pricing World | Pricing Matters

In today’s fast-paced world, rapidly evolving data and software driven strategies are imperative to creating sustained commercial pricing success. Good processes and experienced personnel alone are no longer enough. It is nearly impossible to rely on spreadsheets, custom software tools, and empirical observation to properly manage the complexity of becoming a “data-driven” pricing organization. That’s […]

The Pricer’s Four-Step Guide to Tariff Response | Pricing Matters

The Pricer’s Four-Step Guide to Tariff Response | Pricing Matters

With the latest round of tariffs going into effect last Thursday, many companies are turning to their finance and pricing teams to provide a strategic response that maintains profitability without disrupting demand. To help navigate the complexities of tariffs, Vistaar has put together a four-step guide that allows finance and pricing teams to be nimble, […]

How Well Does Your Pricing Organization Learn From the Field? | Pricing Matters

How Well Does Your Pricing Organization Learn From the Field? | Pricing Matters

Unlock latent potential with price experimentation With every price quote or posted price, there is an opportunity to learn about the market, and in turn, improve pricing. Yet, a tremendous amount of the information is not captured, systemized or utilized, neither by people in pricing nor the algorithms they employ. The potential in learning from […]

Sales Organizations Benefit the Most from Pricing Software, Just Ask a Soccer Fan | Pricing Matters

Sales Organizations Benefit the Most from Pricing Software, Just Ask a Soccer Fan | Pricing Matters

The traditional core objective of pricing technology was centered on the identification of the margin leakage. The pricing team operated the software and provided sales with insights to mitigate the margin erosion. Put another way, the software served as a business intelligence support system with considerable human intervention. From the sales person’s vantage point, the […]

Amazon Enters the Pharmacy: Are You Ready? | Pricing Matters

Amazon Enters the Pharmacy: Are You Ready? | Pricing Matters

A few weeks ago, Amazon.com, Inc. announced that it will be acquiring PillPack, the full-service online pharmacy that delivers to your door. It is no secret that the Retail Pharmacy landscape is unquestionably challenging, but it is about to get even more aggressively competitive. Are you ready? Retail pharmacies will need to evaluate their current […]