OnDemand WTP Pricing Research

Tag: premium pricing

Pricer’s Points: Pricing Talk on LinkedIn

Pricer’s Points: Pricing Talk on LinkedIn

Keep up with the latest pricing news, events, and other resources via LinkedIn here. Find upcoming pricing training events here. The following are a few of our favorite recent pricing shares and discussions on LinkedIn.              

Hotel and Air Prices to Rise Sharply in 2019, Per GBTA/CWT Research: Meetings & Conventions

Hotel and Air Prices to Rise Sharply in 2019, Per GBTA/CWT Research: Meetings & Conventions

Travelers can expect steep increases in prices in 2019, with hotel room rates rising by 3.7 percent and the cost of air tickets climbing by 2.6 percent, according to the fifth annual Global Travel Forecast, published today by the Global Business Travel Association and Carlson Wagonlit Travel with the support of the Carlson Family Foundation. The report […]

Blog: 2nd Secret to Selling at Full Price – Position Your Product to Warrant Full Price | The Sales Hunter

Blog: 2nd Secret to Selling at Full Price – Position Your Product to Warrant Full Price | The Sales Hunter

We are continuing on our quest to look at the 5 Secrets to Selling at Full Price. Here is Secret #2: 2. Position your product/service to warrant full price. If your customers see what you’re selling as being cheap, then they’ll expect you to sell it to them at a reduced price. Customers will always compare. […]

Article: How a poor pricing strategy left the Rolling Stones with no satisfaction | Financial Post

Article: How a poor pricing strategy left the Rolling Stones with no satisfaction | Financial Post

…The value of a concert experience is reasonably understood.  You pay high prices and get one or two bands performing in a stadium for two hours. Instead of lowering prices, the Stones could have increased the real and perceived value delivered by providing a free gift with purchase (high perceived value with low actual cost), more product […]