OnDemand WTP Pricing Research

Tech Spotlight

Pricing Educational Events Update > March 2019

Pricing Educational Events Update > March 2019

Check out these upcoming in-person as well as live/on-demand webcast pricing events. Be sure to check the Pricing Events Calendar regularly as it offers a list of upcoming pricing focused conferences, webcasts, in-person and online training, and other professional development/networking events. Upcoming Events Webinar 28-March – Optimizing International Market Launches Through Pricing Insights | PriceBeam This webinar […]

Workshop: Pricing Innovation – Setting the Right Price for New Products or Services | PriceBeam

Workshop: Pricing Innovation – Setting the Right Price for New Products or Services | PriceBeam

Agenda Participants will have the chance to listen to and network with our expert panel over breakfast. 8.00 AM > Meet & Greet, Breakfast, and networking 8.20 AM > Finn Helmo Hansen will present “Using Market Research to Price Innovation. Setting the right price for new products or services.” 09.15 AM > Mark Peacock will present “How smarter pricing strategies […]

What we can learn from Vail Resorts’ new “Epic” pricing strategy | Perfect Price

What we can learn from Vail Resorts’ new “Epic” pricing strategy | Perfect Price

Vail Resort’s “Epic Pass” changed the ski industry when it was first released a decade ago–I would argue, for the better–even though it was directly coupled with massively more expensive day passes (sometimes 2x prior prices). Since it first launched in 2008, the pass has grown, and as a result, the pricing structure became more […]

Webinar: Optimizing International Market Launches Through Pricing Insights | PriceBeam

Webinar: Optimizing International Market Launches Through Pricing Insights | PriceBeam

This webinar looks at how pricing should play an integral role in international market launches and how willingness-to-pay research can help optimize the prices in each market. Imagine a US company wanting to export to Germany: should the German price be just the USD price converted into Euros? It could, but it is likely that German […]

Using a backtest to choose Dynamic Pricing software | Perfect Price

Using a backtest to choose Dynamic Pricing software | Perfect Price

Dynamic Pricing software takes data and turns it into actionable real-time prices. At Perfect Price, we’ve learned a lot about how executives assess and decide on using our software. We think this process could work well for evaluating any software that an enterprise is trusting to make decisions on its behalf. The problem As a […]

Tech Documentation

Pricing in the Age of AI: What You Need To Do Now | Perfect Price Breakout Session at PPS Spring Conference

Pricing in the Age of AI: What You Need To Do Now | Perfect Price Breakout Session at PPS Spring Conference

Artificial intelligence, machine learning, and automation are rapidly transforming every part of global commerce — including pricing. From retail giants like Amazon to on-demand services like Uber to leading airlines, hotels, and car rental agencies, forward-thinking companies are using AI to turn data into massive returns. This rapid shift is creating opportunities and confusion. To remain […]

What we can learn from Vail Resorts’ new “Epic” pricing strategy | Perfect Price

What we can learn from Vail Resorts’ new “Epic” pricing strategy | Perfect Price

Vail Resort’s “Epic Pass” changed the ski industry when it was first released a decade ago–I would argue, for the better–even though it was directly coupled with massively more expensive day passes (sometimes 2x prior prices). Since it first launched in 2008, the pass has grown, and as a result, the pricing structure became more […]

Anchor Pricing | PriceBeam

Anchor Pricing | PriceBeam

Anchor Pricing is the concept of making a product that was first offered seem cheaper when it put alongside another product. An example of this would be initially offering a customer a product that costs 300 GBP but then showing and comparing a more expensive alternative, say 450 GBP to that customer. That first product […]

Brexit and its Impact on Price Increases | PriceBeam

Brexit and its Impact on Price Increases | PriceBeam

The 29th of March, 2019, the day the United Kingdom officially leaves the European Union, is fast approaching. It is important for businesses to know the impacts Brexit will have on pricing for their products and how they can prepare for post-Brexit. Food prices are expected to go up after Brexit and some have even […]

Webinar (On-Demand): Pricing in New Product Development – From Afterthought to Integral Part of the Process | PriceBeam

Webinar (On-Demand): Pricing in New Product Development – From Afterthought to Integral Part of the Process | PriceBeam

This webinar looks at how pricing can and should play a more integral role in New Product Development (NPD) instead of being an afterthought once the product is already designed and produced. Participants and viewers will learn about: How to use pricing and willingness-to-pay research to create new products or services that have higher success […]