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Tag: strategy

Article: 78 per cent of economists agree that Uber’s price hikes are good for consumers | City A.M.

Article: 78 per cent of economists agree that Uber’s price hikes are good for consumers | City A.M.

A poll of academics has overwhelmingly concluded that using higher prices to allocate transport services is good for consumers. 78 per cent of the IGM Economic Experts Panel agreed with the statement: Using surge pricing to allocate transportation services — such as Uber does with its cars — raises consumer welfare through various potential channels, […]

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Article: What was the best Pricing Strategy in the News Case Study of 2013? | Pricing News

Article: What was the best Pricing Strategy in the News Case Study of 2013? | Pricing News

Poll Results JCPenny > 14 votes (51%) Uber > 6 votes (22%) Netflix > 4 votes (14%) Amazon > 2 votes (7%) Apple > 1 votes (3%)   Highlighted Comments Mark Burton Vice President, Pricing Expert, Author, Holden Advisors A lot of good choices. I picked JCPenny because it is such a strong illustration of how customers that are trained on discounts […]

Article: My experiments in lean pricing | Venture Hacks

Article: My experiments in lean pricing | Venture Hacks

What you charge for your product is simultaneously one of the most complicated and most important things to get right. Not only does your pricing model keep you in business, it also signals your branding and positioning. And it’s harder to iterate on pricing than other elements of your business. Once you set a price, […]

Paper: Call for Papers – Special Issue on: The Profit Impact of Pricing and Revenue Management | Journal of Revenue and Pricing Management

Paper: Call for Papers – Special Issue on: The Profit Impact of Pricing and Revenue Management | Journal of Revenue and Pricing Management

Guest Editor: Dr Stephan Liozu, Case Western Reserve University and Dr Andreas Hinterhuber, Hinterhuber & Partners In 2015, a special issue on “The Profit Impact of Pricing and Revenue Management” will be guest edited by Dr. Stephan Liozu and Dr. Andreas Hinterhuber. We invite the scientific and practicing community to submit papers by 15 June 2014 in order […]

Video: Ten Pricing Lessons from Cartoons

Video: Ten Pricing Lessons from Cartoons

A wonderful collection of pricing wisdom found in popular cartoons and comic strips.    PricingProphets This is the sixth in a series of “Ten Things” presentations, in which Jon Manning, the Founder & Managing Director ofhttp://www.PricingProphets.com, looks at ten pricing lessons from cartoons

Blog: T-Mobile Hasn’t Incited a Price War…Yet – Rafi Mohammed | Harvard Business Review

Blog: T-Mobile Hasn’t Incited a Price War…Yet – Rafi Mohammed | Harvard Business Review

T-Mobile is basking in the limelight courtesy of masterful marketing and an aggressive promotion launched last week. First, its CEO, John Legere, was ceremoniously kicked out of a Las Vegas party thrown by wireless rival AT&T. But what’s really generating buzz is the fourth largest U.S. wireless carrier’s offer to pay up to $650 for new customers to switch to its […]

Video: Sell Value, Not Price

Video: Sell Value, Not Price

One of our favorite short videos on the power of a value-based pricing strategy – demonstrated by a great slight of hand exhibition with currency.  Gihan Perera If you’re competing on price alone, you’ll go broke. Focus on value and you’ll always come out on top. By Gihan Perera