OnDemand WTP Pricing Research

Tag: A/B price testing

A/B Testing in Pricing Strategies | Strategic Pricing Solutions

A/B Testing in Pricing Strategies | Strategic Pricing Solutions

How confident are you that the prices you have set are the optimal prices? If your prices were higher, would you make more money or perhaps cause customers not to buy? If you lowered your prices, would you get enough extra volume to increase your profitability? These are common questions asked within companies every day, […]

Blog: 5 Ecommerce Pricing Experiments that Will Make You Want to Run an A/B Test Today | Shopify

Blog: 5 Ecommerce Pricing Experiments that Will Make You Want to Run an A/B Test Today | Shopify

This is a guest post by Gregory Ciotti from Help Scout. When we last examined some research on pricing and behavioral economics the topic was very well received, but apparently I raised as many questions as I answered, because I got a ton of emails that day! Perhaps that is somewhat my fault — in addressing topics like ‘bundling,’ I definitely left out […]

Paper: How to research pricing decisions | Business Advantage

Paper: How to research pricing decisions | Business Advantage

Why do pricing research? Getting the price of a product or service right is one of the most challenging issues faced by the B2B marketer – Set too low a price and you could miss out on huge potential revenues – Set it too high and you could risk alienating customers and losing market share […]