Tag: Ecommerce

Workshop: Data Monetization: A Practical Roadmap for Framing, Pricing, and Selling Your B2B Digital Offers 24 Oct | Stephan Liozu, CPP

Workshop: Data Monetization: A Practical Roadmap for Framing, Pricing, and Selling Your B2B Digital Offers 24 Oct | Stephan Liozu, CPP

DESCRIPTION (Level 600 Workshop) Data is the new gold. Consultants and scholars agree that trillions of dollars in value are going to be generated thanks to the digital revolution taking the B2B and industrial worlds by storm. More than 80% of firms have embarked in some type of digital transformation placing big data analytics at […]

Blog: Can Jet.Com Make it Up on Volume? | Strategic Pricing Solutions

Blog: Can Jet.Com Make it Up on Volume? | Strategic Pricing Solutions

A little more than a month ago, Jet.com opened its digital doors for business.  Jet’s stated goal is to “make shopping more transparent, more efficient, and at the same time, a little more fun.”   The pitch to potential customers is they will save money buying things on Jet.com instead of Amazon, Costco, and other online […]

Blog: 5 Ecommerce Pricing Experiments that Will Make You Want to Run an A/B Test Today | Shopify

Blog: 5 Ecommerce Pricing Experiments that Will Make You Want to Run an A/B Test Today | Shopify

This is a guest post by Gregory Ciotti from Help Scout. When we last examined some research on pricing and behavioral economics the topic was very well received, but apparently I raised as many questions as I answered, because I got a ton of emails that day! Perhaps that is somewhat my fault — in addressing topics like ‘bundling,’ I definitely left out […]

The right price, at the right moment, to the right customer | London Business School

The right price, at the right moment, to the right customer | London Business School

How sensitive is the consumer to the price of the product or service? Of the companies we surveyed, 41 per cent analysed the sensitivity of their customers to price changes. Of all the factors that should be considered when setting prices, price sensitivity is the most complex to assess. It requires organisations to establish relationships […]