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Behavioral Economics Powered by Machine Learning and AI Techniques | Pricing Matters

Behavioral Economics Powered by Machine Learning and AI Techniques | Pricing Matters

There is a growing focus among pricing practitioners to use price science to drive pricing decisions. It’s a fabulous trend with many recent innovations in the use of advanced techniques such as machine learning and AI. It is important however to consider behavioral economics because our economic decision making is often shockingly irrational. Naturally, we […]

Can Tariffs Disrupt Your Pricing Strategy? Short answer: YES! | Paul Greifenberger

Can Tariffs Disrupt Your Pricing Strategy? Short answer: YES! | Paul Greifenberger

Commodity market fluctuations that whipsaw product margins are a persistent downstream pricing challenge. Should you take price now, incrementally, or eat the cost change? What will your competitors do? How many times can you change customer pricing this year? Get it right or you risk locking your margins into that corporate “unhappy place.” If you’ve […]

Pricing: Does Fortune Favor the Bold or the Prepared? | Paul Greifenberger

Pricing: Does Fortune Favor the Bold or the Prepared? | Paul Greifenberger

With every sales bid, there are new data that can be used to improve pricing. Yet, much of this potential remains untapped. Why? Because data gaps and uncontrolled sales cycle data variables are significant roadblocks. Find out how Vistaar’s leading edge pricing practices and price science techniques can help you overcome the roadblocks. It’s worth the effort because […]

Machine Learning—a “Next Level” Pricing Element | Paul Greifenberger

Machine Learning—a “Next Level” Pricing Element | Paul Greifenberger

For a pricing strategy to be truly successful, it must be a “win-win-win” for sales, marketing, and finance. This calls for a revenue and margin balancing act consistently performed over time. Vistaar’s SmartQuote  pricing software enables pricing strategies and tactics to efficiently and rapidly adapt as market conditions change. SmartQuote is powered by advanced machine learning techniques […]

Workshop: Successful Transformation for Strategy Optimization | Stratence Partners

Workshop: Successful Transformation for Strategy Optimization | Stratence Partners

Date: Tue, 1 May, 2018 | 9:00 am – 4:00 pm Location: PPS Spring Conference | Loews Chicago O’Hare Rosemont Hotel in Chicago, IL DESCRIPTION Successful Transformation for Strategy Optimization (Level 300 Workshop) Most organizations have objectives to improve their results for profit, volume and market share, but not all of them are really leveraging the most powerful lever […]

Workshop: Price Execution for Sustained Profitable Growth | Navdeep Sodhi

Workshop: Price Execution for Sustained Profitable Growth | Navdeep Sodhi

Date: Wed, 2 May, 2018 | 9:00 am – 4:00 pm Location: PPS Spring Conference | Loews Chicago O’Hare Rosemont Hotel in Chicago, IL DESCRIPTION Price Execution for Sustained Profitable Growth (Level 500 Workshop) Many companies find themselves ill-prepared to handle disruption or tap into innovation opportunities due to a legacy of weak pricing execution. New product introduction, organizational […]

Workshop: Value-Based Pricing and Differential Value Quantification | Stephan M. Liozu, CPP

Workshop: Value-Based Pricing and Differential Value Quantification | Stephan M. Liozu, CPP

Date: Tue, 1 May, 2018 | 9:00 am – 4:00 pm Location: PPS Spring Conference | Loews Chicago O’Hare Rosemont Hotel in Chicago, IL DESCRIPTION Value-Based Pricing and Differential Value Quantification: Best Practices to Understand, Apply, and Operationalize in Your Organization (Level 600 Workshop) More firms and their pricing leaders are embarking on value-based pricing strategies every year. Research […]

The Evolution and Future of Pricing Capabilities | Journal of Revenue and Pricing Management

The Evolution and Future of Pricing Capabilities | Journal of Revenue and Pricing Management

ABSTRACT  For the past 20 years, faced with increased business and pricing complexity, pricing scholars and practitioners have paid more and more attention to pricing capabilities. Grounded in resource-based view and capability-based view of the firm, pricing capabilities have moved over time from a non-existing concept to an emerging theory rich in both qualitative and […]

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Pricing ROI, Pricing Capabilities and Firm Performance | Journal of Revenue and Pricing Management

Pricing ROI, Pricing Capabilities and Firm Performance | Journal of Revenue and Pricing Management

ABSTRACT Pricing is not only an important activity but frequently also a very important expense for industrial companies. In this short article we examine whether an improvement in measuring the return from pricing (pricing return on investment (ROI)) leads to an improvement in pricing capabilities and firm profits. The answer to this question is not […]

Organizational Design and Pricing Capabilities for Superior Firm Performance | Emerald

Organizational Design and Pricing Capabilities for Superior Firm Performance | Emerald

Abstract Purpose:The purpose of this paper is to test the relationship between organizational antecedents, pricing capabilities, and firm performance. Design/methodology/approach: Quantitative survey of 748 managers from mostly large companies globally. Findings: It was found that the following five key organizational resources (the 5 Cs) – center-led price management, organizational confidence, championing behaviors, organizational change capacity, […]