OnDemand WTP Pricing Research

Tag: Product Pricing Strategy

Using a backtest to choose Dynamic Pricing software | Perfect Price

Using a backtest to choose Dynamic Pricing software | Perfect Price

Dynamic Pricing software takes data and turns it into actionable real-time prices. At Perfect Price, we’ve learned a lot about how executives assess and decide on using our software. We think this process could work well for evaluating any software that an enterprise is trusting to make decisions on its behalf. The problem As a […]

What you don’t know about Netflix’s price increase | Perfect Price

What you don’t know about Netflix’s price increase | Perfect Price

Netflix raised prices $2 yesterday, and as a direct result, their shares added 6.5%. As a CEO, CFO, or controlling shareholder, wouldn’t it be nice to do the same thing? Add $2 to prices and add $9.5 billion to your market capitalization? Move over Warren, I get the cover shot on Barron’s this month. Netflix […]

Value Pricing Changes the Rules of the Game | Simon Kucher & Partners

Value Pricing Changes the Rules of the Game | Simon Kucher & Partners

Value pricing is gaining recognition as the superior pricing strategy for both new and existing offers. Companies understand the importance of moving away from the cost-plus pricing approach and aim to set prices that customers are willing to pay based on how they perceive value. However, many struggle to overcome the obstacles that developing and […]

Pricer’s Points: The 6 things you need to know to price your product/service | Marcelo Ambrosio de Góes

Pricer’s Points: The 6 things you need to know to price your product/service | Marcelo Ambrosio de Góes

Pricing is one of the most relevant components related to the well-functioning of your business. You might remember McCarthy’s 4P’s from marketing: price, promotion, place and product. A good business does the four well, but pricing is easily the most flexible marketing component where you want to spend some time to boost sales and maximize […]

Optimize Lifecycle Pricing with Willingness-to-pay Insights | PriceBeam

Optimize Lifecycle Pricing with Willingness-to-pay Insights | PriceBeam

Willingness-to-Pay evolves over time Most products and services experience a development in willingness-to-pay (WtP) over time. For some products, illustrated by the chart on the left, WtP declines, as customers consider it less valuable. This can be the case for perishable goods, but also many technology products, where there is a novelty factor, or where […]

Power Pricing In The Age Of AI And Analytics | Forbes

Power Pricing In The Age Of AI And Analytics | Forbes

Recent advancements in technology have made dynamic pricing strategies even more accurate and effective. A large retail bank using pricing algorithms is now able to tailor deposit rate offers by observing a customer’s checking account activities. The algorithm, detecting deposit flows between the bank and a secondary savings bank, can take into account the nature […]

PPSDALLAS18 Pricing Workshops & Conference Event – A RECAP | Professional Pricing Society

PPSDALLAS18 Pricing Workshops & Conference Event – A RECAP | Professional Pricing Society

The Fall Pricing Workshops and Conference event was an incredible time in pricing marking another successful event! We hosted over 450 pricing professionals from all across the country and several from across the globe for a jam-packed week of education, networking and pricing fun. Keynote Speakers delivered messages to a room filled with business professionals interested […]

A Pricing Leader’s Journey | Professional Pricing Society

A Pricing Leader’s Journey | Professional Pricing Society

In this guest post, learn from a pricing leader’s journey what it’s like to transition from an entry pricing career to leading a Keynote presentation at the Pricing Workshops and Conference event of the season. Pricing expert Scott Sinning, CPP, Director National Pricing for Graybar Electric, shares his first-hand experience attending our Spring Pricing Workshops […]

Amazon Enters the Pharmacy: Are You Ready? | Pricing Matters

Amazon Enters the Pharmacy: Are You Ready? | Pricing Matters

A few weeks ago, Amazon.com, Inc. announced that it will be acquiring PillPack, the full-service online pharmacy that delivers to your door. It is no secret that the Retail Pharmacy landscape is unquestionably challenging, but it is about to get even more aggressively competitive. Are you ready? Retail pharmacies will need to evaluate their current […]

Report: A Pricing Playbook for Emerging Markets | BCG

Report: A Pricing Playbook for Emerging Markets | BCG

Pricing in emerging markets—always tricky to manage because of fluctuating inflation rates, shifting interest costs, and volatile currencies—is becoming even harder for multinational corporations (MNCs) to master. These companies face rising competition, from other MNCs in premium niches and from local giants in middle-market segments, that is squeezing MNCs’ profit margins in many emerging markets. […]