SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Value Propositions

Book: Dollarizing Differentiation Value – A Practical Guide for the Quantification and the Capture of Customer Value

Book: Dollarizing Differentiation Value – A Practical Guide for the Quantification and the Capture of Customer Value

Summary: Now is the time to answer that “value” question so well and so completely that your organization thrives. The biggest winners in the 21st century will have value-based strategies, value-based innovation, value-based marketing, and value-based pricing. There has never been a more exciting and lucrative time to pay attention to value and turn a […]

How Our Brain Determines if the Product is Worth the Price | HBS Working Knowledge

How Our Brain Determines if the Product is Worth the Price | HBS Working Knowledge

Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out. by Carmen Nobel Think of the last time you went shopping. By the time you decided to buy a product, you knew both what you were […]

Training: The Psychology of Pricing (Tutorial) | Tuts+

Training: The Psychology of Pricing (Tutorial) | Tuts+

Do you want to know how to price your products more effectively? Choosing the right price is a common problem for business owners, particularly in new or rapidly-changing fields, where prices are not set in stone. A popular approach is just to copy or try to undercut your competitors, but there are smarter ways. Academics […]

Blog: Make More Money Without Being Perfect | Strategic Pricing Solutions

Blog: Make More Money Without Being Perfect | Strategic Pricing Solutions

Fear of change and fear of failure often cause companies to abandon their efforts to be more strategic in their pricing decisions.  Statements like “We will lose business if we raise prices”, or “Sales knows their customers best and how much their customers are willing to pay” are symptomatic of those fears.  While there may […]