Tag: Pricing Science

When to Use Low Prices to Grab Market Share | Strategic Pricing Solutions

When to Use Low Prices to Grab Market Share | Strategic Pricing Solutions

I don’t use Uber often, but our family recently used it to take us to the airport. When we returned, we just walked outside the airport and hopped in a taxi.  The price of the Uber ride ended up about 35% lower than the price of the taxi.  That is not news.  It has been […]

Dynamic Pricing and Surge Pricing are Good for All | Strategic Pricing Solutions

Dynamic Pricing and Surge Pricing are Good for All | Strategic Pricing Solutions

If you’ve ever tried to take an Uber during a rainstorm or on a holiday, you know why surge pricing can be unpopular. Then again, if you’ve been picked up by that Uber while other people were still waiting for cabs, you know why it also makes sense and provides benefit to customers. Surge pricing which is another name […]

Blog: The Power of Segmentation | Stephan Liozu

Blog: The Power of Segmentation | Stephan Liozu

Segmentation is at the heart of marketing. It is actually one of the most essential step in progressive market management but is also one of the most neglected one. By neglected, I mean it is either not performed at all or it is designed in a very traditional fashion: using demographics or firmographics parameters. Over […]

Book: Innovation in Pricing

Book: Innovation in Pricing

Summary: Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This book examines how innovation in pricing can drive profits. […]

Book: The Definitive Guide For Better Pricing

Book: The Definitive Guide For Better Pricing

Summary: Give your business a competitive boost by optimizing your pricing strategy. By focusing on four key areas, you can make sure that your sales team is selling on value and not depending on discounting to close deals. In this informative new eBook, you’ll learn how to: Identify opportunities for new customer acquisition Segment your […]

Book: The Future of Pricing – How Airline Ticket Pricing Has Inspired a Revolution

Book: The Future of Pricing – How Airline Ticket Pricing Has Inspired a Revolution

Summary: A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing. Written for business professionals and students wanting to better understand the rapid growth of scientific pricing, the author draws […]

Book: The Psychology of Price – How to use price to increase demand, profit & customer satisfaction

Book: The Psychology of Price – How to use price to increase demand, profit & customer satisfaction

Summary: Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behavior and achieve higher sales. Authors: Leigh Caldwell Publisher: Crimson Publishing […]