Tag: price war

Report: Global Pricing Study 2014 | Simon-Kucher & Partners

Report: Global Pricing Study 2014 | Simon-Kucher & Partners

72 Percent of All New Products Flop Sep 10 2014 Profitability at risk: Most companies fail to successfully position their new products in the market, a recent study reports. This problem is self-inflicted, but curable: Pricing and marketing need to be the top priority of the innovation process. More than ever, price pressure and price […]

Blog: Lessons from a Price War | Strategic Pricing Solutions

Blog: Lessons from a Price War | Strategic Pricing Solutions

I often find myself in discussions with clients or potential clients about whether lowering prices to take market share is a good pricing strategy.  To illustrate the effects of trying to win with lower prices, I look back at this story, sent to me by a former service station manager in Texas. “In 2010, my […]

Book: Smart Pricing – How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

Book: Smart Pricing – How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

Summary: In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing […]