OnDemand WTP Pricing Research

Tag: Price Changes

Pricing in the Age of AI: What You Need To Do Now | Perfect Price Breakout Session at PPS Spring Conference

Pricing in the Age of AI: What You Need To Do Now | Perfect Price Breakout Session at PPS Spring Conference

Artificial intelligence, machine learning, and automation are rapidly transforming every part of global commerce — including pricing. From retail giants like Amazon to on-demand services like Uber to leading airlines, hotels, and car rental agencies, forward-thinking companies are using AI to turn data into massive returns. This rapid shift is creating opportunities and confusion. To remain […]

What we can learn from Vail Resorts’ new “Epic” pricing strategy | Perfect Price

What we can learn from Vail Resorts’ new “Epic” pricing strategy | Perfect Price

Vail Resort’s “Epic Pass” changed the ski industry when it was first released a decade ago–I would argue, for the better–even though it was directly coupled with massively more expensive day passes (sometimes 2x prior prices). Since it first launched in 2008, the pass has grown, and as a result, the pricing structure became more […]

Using a backtest to choose Dynamic Pricing software | Perfect Price

Using a backtest to choose Dynamic Pricing software | Perfect Price

Dynamic Pricing software takes data and turns it into actionable real-time prices. At Perfect Price, we’ve learned a lot about how executives assess and decide on using our software. We think this process could work well for evaluating any software that an enterprise is trusting to make decisions on its behalf. The problem As a […]

What you don’t know about Netflix’s price increase | Perfect Price

What you don’t know about Netflix’s price increase | Perfect Price

Netflix raised prices $2 yesterday, and as a direct result, their shares added 6.5%. As a CEO, CFO, or controlling shareholder, wouldn’t it be nice to do the same thing? Add $2 to prices and add $9.5 billion to your market capitalization? Move over Warren, I get the cover shot on Barron’s this month. Netflix […]

Dynamic Pricing: The Secret Weapon Used By The World’s Most Successful Companies | Forbes

Dynamic Pricing: The Secret Weapon Used By The World’s Most Successful Companies | Forbes

Uber, Amazon and Airbnb all have one thing in common — aside from rapid growth, creating entirely new markets and crushing their competition. All three price dynamically using advanced artificial intelligence (AI) and machine learning. Leading companies know that in today’s digital marketplace, dynamic pricing is a key driver for growth and success. But what […]

The Ultimate Guide to Pricing Strategy (eBook) | Perfect Price

The Ultimate Guide to Pricing Strategy (eBook) | Perfect Price

Learn dynamic pricing strategies from companies like Amazon and Uber.  “This is the playbook to add strategy and measurement to your pricing and promotions.” –Dustin Robertson, CMO Vegas.com and former CMO, Backcountry.com In this book you will learn: How AI is changing pricing. Top pricing pitfalls nearly every company falls into. How to assess your current strategy. How to influence […]

Webinar (On-Demand): Machine Learning & Pricing with PPS | Perfect Price

Webinar (On-Demand): Machine Learning & Pricing with PPS | Perfect Price

Watch CEO of Perfect Price, Alexander Shartsis, discuss machine learning and pricing with the Professional Pricing Society (PPS). PPS is the world’s largest association of pricing professionals, and usually asks tough questions!

Webinar (On-Demand): Silicon Valley Pricing & Perfect Price | Perfect Price

Webinar (On-Demand): Silicon Valley Pricing & Perfect Price | Perfect Price

CEO of Perfect Price, Alexander Shartsis, discusses price optimization and dynamic pricing techniques. Focused on retail, apparel, ticketing, rental car, hotel, airline and other revenue management categories. Discussion of Uber, Airbnb and more!

What really matters in B2B dynamic pricing | McKinsey

What really matters in B2B dynamic pricing | McKinsey

Companies that succeed at analytics-based pricing build a strong foundation—and include their salesforce in developing it from the start. Like many of its peers, a medical-technology company was struggling to adapt to changing market dynamics. Its traditional relationship-based sales model was coming under threat from increased competition and scrutiny from hospitals, while end users, especially […]

Hotel and Air Prices to Rise Sharply in 2019, Per GBTA/CWT Research: Meetings & Conventions

Hotel and Air Prices to Rise Sharply in 2019, Per GBTA/CWT Research: Meetings & Conventions

Travelers can expect steep increases in prices in 2019, with hotel room rates rising by 3.7 percent and the cost of air tickets climbing by 2.6 percent, according to the fifth annual Global Travel Forecast, published today by the Global Business Travel Association and Carlson Wagonlit Travel with the support of the Carlson Family Foundation. The report […]