OnDemand WTP Pricing Research

Tag: Price Changes

Dynamic Pricing: The Secret Weapon Used By The World’s Most Successful Companies | Forbes

Dynamic Pricing: The Secret Weapon Used By The World’s Most Successful Companies | Forbes

Uber, Amazon and Airbnb all have one thing in common — aside from rapid growth, creating entirely new markets and crushing their competition. All three price dynamically using advanced artificial intelligence (AI) and machine learning. Leading companies know that in today’s digital marketplace, dynamic pricing is a key driver for growth and success. But what […]

The Ultimate Guide to Pricing Strategy (eBook) | Perfect Price

The Ultimate Guide to Pricing Strategy (eBook) | Perfect Price

Learn dynamic pricing strategies from companies like Amazon and Uber.  “This is the playbook to add strategy and measurement to your pricing and promotions.” –Dustin Robertson, CMO Vegas.com and former CMO, Backcountry.com In this book you will learn: How AI is changing pricing. Top pricing pitfalls nearly every company falls into. How to assess your current strategy. How to influence […]

Webinar (On-Demand): Machine Learning & Pricing with PPS | Perfect Price

Webinar (On-Demand): Machine Learning & Pricing with PPS | Perfect Price

Watch CEO of Perfect Price, Alexander Shartsis, discuss machine learning and pricing with the Professional Pricing Society (PPS). PPS is the world’s largest association of pricing professionals, and usually asks tough questions!

Webinar (On-Demand): Silicon Valley Pricing & Perfect Price | Perfect Price

Webinar (On-Demand): Silicon Valley Pricing & Perfect Price | Perfect Price

CEO of Perfect Price, Alexander Shartsis, discusses price optimization and dynamic pricing techniques. Focused on retail, apparel, ticketing, rental car, hotel, airline and other revenue management categories. Discussion of Uber, Airbnb and more!

What really matters in B2B dynamic pricing | McKinsey

What really matters in B2B dynamic pricing | McKinsey

Companies that succeed at analytics-based pricing build a strong foundation—and include their salesforce in developing it from the start. Like many of its peers, a medical-technology company was struggling to adapt to changing market dynamics. Its traditional relationship-based sales model was coming under threat from increased competition and scrutiny from hospitals, while end users, especially […]

Hotel and Air Prices to Rise Sharply in 2019, Per GBTA/CWT Research: Meetings & Conventions

Hotel and Air Prices to Rise Sharply in 2019, Per GBTA/CWT Research: Meetings & Conventions

Travelers can expect steep increases in prices in 2019, with hotel room rates rising by 3.7 percent and the cost of air tickets climbing by 2.6 percent, according to the fifth annual Global Travel Forecast, published today by the Global Business Travel Association and Carlson Wagonlit Travel with the support of the Carlson Family Foundation. The report […]

Artificial Intelligence in Revenue Management Podcast by The Professional Pricing Society | SoundCloud

Artificial Intelligence in Revenue Management Podcast by The Professional Pricing Society | SoundCloud

Artificial Intelligence in Revenue Management In the latest #PricingPodcast by the Professional Pricing Society, Lisa Fisher, Senior Director of Marketing and Communications talks with Alex Shartsis, CEO of Perfect Price, about his presentation at the PPS 29th Annual Spring Pricing Workshop and Conference in Chicago. Alex will present a 45-minute discussion on Artificial Intelligence in […]

The 2017 pricing survey results. What pricing strategy worked? What was the pricing dynamic? | Perfect Price

The 2017 pricing survey results. What pricing strategy worked? What was the pricing dynamic? | Perfect Price

We partnered with Auto Rental News to survey the industry about pricing strategy, dynamic pricing moves, remarketing and other key concerns. Most of the answers surprised us. Read on to be surprised yourself. Pricing is the priority Respondents, who were managers or higher (0% were individual contributors, with 7% being in administrative roles), reported that […]

How Machine Learning Works In Pricing [Podcast] | Perfect Price and PPS

How Machine Learning Works In Pricing [Podcast] | Perfect Price and PPS

In this Pricing Podcast Alex Shartsis of PerfectPricing details how machine learning will impact the pricing industry and improve business. The term “machine learning” is popular within the pricing industry at the moment, but what do pricing professionals need to know? How can this trend translate from a buzzword to improved business for various industries? […]

Fire Low Margin Customers as a Pricing Strategy? Not a Good One. | Strategic Pricing Solutions

Fire Low Margin Customers as a Pricing Strategy? Not a Good One. | Strategic Pricing Solutions

A somewhat popular tactic of companies looking to improve their margins is to identify their low-margin customers and fire them. They don’t go Donald Trump on their customers and say “You’re fired.” Instead the companies jack up the prices of those customers to either drive them away or make them profitable. Some companies even erroneously […]