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Tag: Article

Article: You Can’t Cheerlead Your People to Pricing Success | Strategic Pricing Associates (SPA)

Article: You Can’t Cheerlead Your People to Pricing Success | Strategic Pricing Associates (SPA)

Read our article about the keys to getting your sales people on board with a proven process to drive your pricing plan forward. Excerpts of the article follow. “the deck is stacked against you from the start” The sad truth is the deck is stacked against you from the start. Customers are constantly pushing backwards […]

Article: Analytics Poised to Disrupt Entire Insurance Value Chain | Insurance Tech

Article: Analytics Poised to Disrupt Entire Insurance Value Chain | Insurance Tech

Many insurers have embraced analytics and have made great strides at leveraging data and analytics to solve pricing issues. However the industry has largely ignored other opportunities to increase customer engagement and loyalty and have missed lessons from other sectors that have successfully used analytics to drive the revenue side of the equation. The insurance […]

Article: Retailers can now discount e-books in Canada | The Globe and Mail

Article: Retailers can now discount e-books in Canada | The Globe and Mail

A decision by the Competition Bureau means retailers will now be able to lower prices of e-books. The bureau said it reached a deal with four major e-book publishers on Friday that forces them to drop their practice of stopping retailers from offering discounts on e-books. The publishers have to ditch the practice in the […]

Article: Canada-U.S. price gap remains despite pledges to tackle it | CBC News

Article: Canada-U.S. price gap remains despite pledges to tackle it | CBC News

When Finance Minister Jim Flaherty introduces the federal budget tomorrow, it will be just over a year since the Senate national finance committee reported on how he could help nudge Canadian prices closer to what they are south of the border. Flaherty hinted strongly last week that he would do more to narrow the Canada-U.S. price gap, […]

Article: The thorny issue of Valentine’s Day rose pricing | Reuters

Article: The thorny issue of Valentine’s Day rose pricing | Reuters

Feb 6 (Reuters) – If anyone knows a thing or two about buying roses, it’s John Sullivan, a man who’s given his wife Sally roses on every Valentine’s Day for more than 40 years. Sullivan, 68, a buyer’s real estate agent from Cheverly, Maryland, tackles the annual price run-up by getting his blooms at the […]

Article: New Dollar Menu Isn’t Helping McDonald’s | Bloomberg Businessweek

Article: New Dollar Menu Isn’t Helping McDonald’s | Bloomberg Businessweek

Three months since McDonald’s (MCD) relaunched its popular Dollar Menu as theDollar Menu And More, with options ranging from $1 to $5, the chain has yet to boost sales. McDonald’s reported today that same-store sales in the U.S. were down 3.3 percent in January, following a 3.8 percent decrease in December and a 0.8 percent drop in November. […]

Article: It’s not the price of your service but the ‘consciousness’ of the price that matters to clients | BRW

Article: It’s not the price of your service but the ‘consciousness’ of the price that matters to clients | BRW

Very few practitioners have discovered cost consciousness. Yet, of all the client service attributes measured in Beaton’s research studies over the last decade amongst thousands of clients of professional services firms of all types, cost consciousness stands out head and shoulders in its importance – and neglect by practitioners. Cost consciousness is a ‘missing link’. […]

Article: My experiments in lean pricing | Venture Hacks

Article: My experiments in lean pricing | Venture Hacks

What you charge for your product is simultaneously one of the most complicated and most important things to get right. Not only does your pricing model keep you in business, it also signals your branding and positioning. And it’s harder to iterate on pricing than other elements of your business. Once you set a price, […]

Article: How a poor pricing strategy left the Rolling Stones with no satisfaction | Financial Post

Article: How a poor pricing strategy left the Rolling Stones with no satisfaction | Financial Post

…The value of a concert experience is reasonably understood.  You pay high prices and get one or two bands performing in a stadium for two hours. Instead of lowering prices, the Stones could have increased the real and perceived value delivered by providing a free gift with purchase (high perceived value with low actual cost), more product […]