Reports

How Our Brain Determines if the Product is Worth the Price | HBS Working Knowledge

How Our Brain Determines if the Product is Worth the Price | HBS Working Knowledge

Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out. by Carmen Nobel Think of the last time you went shopping. By the time you decided to buy a product, you knew both what you were […]

Case Study: Second Thoughts About a Strategy Shift | Harvard Business Review

Case Study: Second Thoughts About a Strategy Shift | Harvard Business Review

So it was considered a great coup when Emilia’s board announced that Augustín had been recruited as the company’s next leader. His mandate was to radically reinvent an enterprise that seemed to have lost its way in the face of challenges from fast fashion, big-box stores, and e-commerce. Emilia, named for the mother of the […]

Report: Pricing the Cloud 2014 Market Research Report With 2019 Cloud Computing Pricing and Revenue Forecasts | MarketWatch

Report: Pricing the Cloud 2014 Market Research Report With 2019 Cloud Computing Pricing and Revenue Forecasts | MarketWatch

ReportsnReports.com offers “Pricing the Cloud” market research report published in 2014 and providing examples of pricing trends and a forecast for cloud computing pricing and revenues over the 5 year period from 2014 to 2019. This report also provides coverage of global public cloud pricing with a comparison of virtual CPU, storage and bandwidth pricing […]

Report: Global Pricing Study 2014 | Simon-Kucher & Partners

Report: Global Pricing Study 2014 | Simon-Kucher & Partners

72 Percent of All New Products Flop Sep 10 2014 Profitability at risk: Most companies fail to successfully position their new products in the market, a recent study reports. This problem is self-inflicted, but curable: Pricing and marketing need to be the top priority of the innovation process. More than ever, price pressure and price […]

Report: Pricing for penetration | Bain & Company

Report: Pricing for penetration | Bain & Company

Pricing has long been one of the most vexing challenges for consumer goods companies. Many face ballooning trade rates with collapsing ROIs, volatile commodity prices pressuring gross margins, contentious customer negotiations and sticky retail price points. Now, with mounting evidence that household penetration is the most important factor for growing brands, more consumer goods executives […]

Report: Rebuilding Profits in the Manufacturing Sector – How to manage profits and pricing | Deloitte

Report: Rebuilding Profits in the Manufacturing Sector – How to manage profits and pricing | Deloitte

Executives at manufacturing companies face constant pressure to lower costs, irrespective of the economic conditions. The manufacturers who succeed (as opposed to simply survive) will likely be the ones who focus as aggressively on the other side of the profit equation — driving revenues. Managing the revenue side of the profit equation can be easier […]

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Report: Global Pricing Study 2012 | Simon-Kucher & Partners

Report: Global Pricing Study 2012 | Simon-Kucher & Partners

Profits jump when CEOs take an active role in pricing Nov 27 2012 Global Pricing Study 2012: Pricing power drives higher profits when top management takes an active leadership role in pricing and puts a pricing organization in place, a worldwide study by Simon-Kucher & Partners reveals.Pricing pressure in the Asia-Pacific region is increasing while […]

Report: European Pricing Maturity Study | EPP

Report: European Pricing Maturity Study | EPP

Pricing power is one of the key ways that businesses can create value for themselves. Improving a company’s approach to pricing leads to more opportunities to create and capture value for customers, which results in increased sales and healthier margins. Developing pricing maturity takes time and effort, but understanding how to capture what customers perceive […]

Report: The Price of Pricing Effectiveness – Is the View Worth the Climb | Deloitte

Report: The Price of Pricing Effectiveness – Is the View Worth the Climb | Deloitte

As companies seek ways to increase profit margins and improve overall business performance, business leaders are increasingly turning to pricing as a discipline that can boost their bottom lines. A search of publicly available data reveals a significant number of blue-chip companies that acknowledge pricing improvement as a part of their earnings success. Yet many seem […]

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Report: Gartner MarketScope for Price Optimization and Management Software for B2B: 2013

Report: Gartner MarketScope for Price Optimization and Management Software for B2B: 2013

The 2013 MarketScope for PO&M helps clients evaluate vendor software and service offerings, as well as align their price management strategies with the major trends affecting pricing professionals. The findings in the MarketScope are based on primary research conducted by Gartner, client interactions and inquiries on the multiple considerations that are part of developing a […]