OnDemand WTP Pricing Research

Tag: Asia-Pacific

Blog: APP Blog | Asia Pricing Professionals

Blog: APP Blog | Asia Pricing Professionals

APP offers a collection of pricing thought leadership blogs for our members benefit. A sample of the types of blogs we offer follows: PRICING DISRUPTION The words disrupt and disruption are used more and more in the areas of business strategy and innovation. The definition of disruption in Wikipedia is “an event which causes an […]

Blog: The story of Asia Pricing Professionals | Jesper Hansson

Blog: The story of Asia Pricing Professionals | Jesper Hansson

Asia Pricing Professionals (APP) was established in 2011 by a few pricing practitioners. I was one of them. At first we were just meeting up to share ideas and challenges from our daily jobs. There wasn’t many pricing practitioners in Singapore back then. Most people working with pricing were either doing so in a marketing, […]

Report: Global Pricing Study 2012 | Simon-Kucher & Partners

Report: Global Pricing Study 2012 | Simon-Kucher & Partners

Profits jump when CEOs take an active role in pricing Nov 27 2012 Global Pricing Study 2012: Pricing power drives higher profits when top management takes an active leadership role in pricing and puts a pricing organization in place, a worldwide study by Simon-Kucher & Partners reveals.Pricing pressure in the Asia-Pacific region is increasing while […]