OnDemand WTP Pricing Research

Tag: pricing pressure

White Paper: Customer Intelligence Analytics – 10 Mistakes Firm Make | PriceBeam

White Paper: Customer Intelligence Analytics – 10 Mistakes Firm Make | PriceBeam

Ultimately, your goal with your customer intelligence analytics is to get results that are actionable. To obtain this, you need to get results that are: Statistically significant Based on all types of customers Clear of bias Click the button below to download our white paper featuring 10 mistakes companies make with Customer Intelligence Analytics. More Resources: Tip […]

Life Cycle Pricing: Capturing Value Throughout the PLC |  PriceBeam

Life Cycle Pricing: Capturing Value Throughout the PLC | PriceBeam

Far too many companies fail to develop a long-term life cycle pricing strategy that is continuously adjusted across the product life cycle (PLC). Typically, the savvy company will conduct extensive pricing research to find the a launch price that is aligned with their target group’s willingness-to-pay, but then fails to re-evaluate the pricing continuously. This is […]

7 Ways to Deal with “Customers will not Accept Price Increases” |  PriceBeam

7 Ways to Deal with “Customers will not Accept Price Increases” | PriceBeam

Very often, an argument can be heard that “customers” will not accept any price increase. This is invariably an argument from the sales team, sales management, and sometimes even all the way up to the CEO, especially if he/she is focused on market share or e.g. growth in #customers. It is the case in startups […]

7 Easy Steps to Successfully Increase Prices (eBook) | PriceBeam

7 Easy Steps to Successfully Increase Prices (eBook) | PriceBeam

Managing price increases is not always easy. Nor is it to determine how much to increase prices with. This ebook from PriceBeam provides readers with 7 easy steps to successfully increase prices. In this book you will learn: How price research will help with the justification of the increase by looking at the needs of […]

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Value-Based Pricing is considered a superior strategy for most industries and businesses. But it also requires a solid foundation of data and market insights. In this webinar we will take an in-depth look at the powerful insights that can be created through price research, in particular using conjoint analysis Participants and viewers will learn about: […]

On-Demand Value-based Pricing Research with PriceBeam

On-Demand Value-based Pricing Research with PriceBeam

The struggle is real for B2B and B2C Pricing, Marketing, and Finance team leaders to capture fresh, reliable, and actionable Pricing Intelligence data to be able to effectively optimize all prices for all market segments GLOBALLY. Almost all companies lose out on profits they should be earning as they either price themselves too low, leaving money on […]

Pricing Trends to Consider in 2019 | PriceBeam

Pricing Trends to Consider in 2019 | PriceBeam

With just under a month to 2019 we have looked at different market trends, spoken with customers and partners, and read the latest in pricing literature, in order to find trends around how best-performing companies are approaching pricing in 2019. Here are 5 trends in pricing. #1: From Guesswork to Data-Driven Pricing Insights Price points […]

8 Characteristics of a Successful Price Increase | PriceBeam

8 Characteristics of a Successful Price Increase | PriceBeam

This is the time of year when many companies are planning or executing price increases for the new year. Some are successful and reap considerable improvements in profitability. Others have difficulty in making the price increase stick. And others simply fail to implement a price increase. Over many years working in the pricing industry, I […]

Book: Resisting Pricing Pressure in Recession & Recovery

Book: Resisting Pricing Pressure in Recession & Recovery

Summary: The fastest way to drop profits is to drop prices. So how to resist pricing pressure? This book shows 7 ways: applying key pricing concepts, optimizing your positioning, using game-changing pricing, even raising prices, managing price reductions, marginal pricing, and aggressive lowest cost base pricing. Rupert Hart MBA has been an operating manager and […]

Report: Global Pricing Study 2012 | Simon-Kucher & Partners

Report: Global Pricing Study 2012 | Simon-Kucher & Partners

Profits jump when CEOs take an active role in pricing Nov 27 2012 Global Pricing Study 2012: Pricing power drives higher profits when top management takes an active leadership role in pricing and puts a pricing organization in place, a worldwide study by Simon-Kucher & Partners reveals.Pricing pressure in the Asia-Pacific region is increasing while […]