Papers

Paper:  Making Money by Giving It for Free – Radiohead’s Pre-Release Strategy for In Rainbows | Harvard Kennedy School

Paper: Making Money by Giving It for Free – Radiohead’s Pre-Release Strategy for In Rainbows | Harvard Kennedy School

Abstract In 2007 a prominent British alternative-rock band, Radiohead, pre-released its album In Rainbows online, and asked their fans to “pick-their-own-price” (PYOP) for the digital download. The offer was available for three months, after which the band released and commercialized the album, both digitally and in CD. In this paper, we use weekly music sales […]

Paper: The Ultimate SaaS Pricing Resources Guide | OpenView Labs

Paper: The Ultimate SaaS Pricing Resources Guide | OpenView Labs

Editor’s note: This is a living document, and our goal is to update it regularly with the best resources around SaaS pricing. Have a suggested link we should add? Let us know in the comments below. Pricing is an area that many startup and expansion-stage software companies struggle with. We’ve developed and featured a lot […]

Paper: A dynamic pricing strategy for high occupancy toll lanes | Transportation Research

Paper: A dynamic pricing strategy for high occupancy toll lanes | Transportation Research

Highlights We propose a toll pricing strategy which can dynamically adjust toll price. The toll is adjusted based on value of travel time and travel conditions. The objective can be modified to achieve various levels of delay and revenue. Case study demonstrates effectiveness and feasibility of the proposed strategy. Abstract High Occupancy Toll (HOT) lanes […]

Paper: Rising Prices under Declining Preferences – The Case of the U.S. Print Newspaper Industry | Marketing Science Institute

Paper: Rising Prices under Declining Preferences – The Case of the U.S. Print Newspaper Industry | Marketing Science Institute

Adithya Pattabhiramaiah, S. Sriram, and Shrihari Sridhar focus on the U.S. print newspaper industry, a quintessential two-sided market, to study how major changes in advertising demand influences prices to readers and advertisers. Online media present major challenges to traditional advertising-supported markets such as print newspapers. Between 2006 and 2011, daily print newspapers lost 20% of […]

Paper: Compilation – Consumer Inferences and Processing of Price Information | American Marketing Association

Paper: Compilation – Consumer Inferences and Processing of Price Information | American Marketing Association

Selections from Journal of Marketing​ June 2014 | Pricing The importance of price with regard to consumer store and brand choice decisions cannot be overstated. However, a widely known truth among marketing practitioners and academics alike is that consumers do not respond to price per se; rather, they respond to their mental representations of price. Thus, […]

Paper: Dynamic Pricing with an Unknown Demand Model – Asymptotically Optimal Semi-Myopic Policies | INFORMS

Paper: Dynamic Pricing with an Unknown Demand Model – Asymptotically Optimal Semi-Myopic Policies | INFORMS

Abstract We consider a monopolist who sells a set of products over a time horizon of T periods. The seller initially does not know the parameters of the products’ linear demand curve, but can estimate them based on demand observations. We first assume that the seller knows nothing about the parameters of the demand curve, […]

Paper: APP Resources | Asia Pricing Professionals

Paper: APP Resources | Asia Pricing Professionals

Reading materials listed here have been obtained from various sources. We maintain all documents in it’s original form. Please feel free to peruse these documents but do remember to respect copyrights.  setting value not price [186.6 KB] [2013-11-25]  Crossing the Pricing Chasm (EPP) [2.15 MB] [2012-12-05]  Capturing the Price Advantage [4.31 MB] [2012-05-22]  Rapid Profit Improvement thru Pricing […]

Paper: Dynamic Pricing Strategies in the Presence of Demand Shifts | INFORMS

Paper: Dynamic Pricing Strategies in the Presence of Demand Shifts | INFORMS

Abstract Many factors introduce the prospect of changes in the demand environment that a firm faces, with the specifics of such changes not necessarily known in advance. If and when realized, such changes affect the delicate balance between demand and supply and thus current prices should account for these future possibilities. We study the dynamic […]

Paper: Pricing on Purpose – How to Implement Value Pricing in Your Firm, Parts I-III | IFAC

Paper: Pricing on Purpose – How to Implement Value Pricing in Your Firm, Parts I-III | IFAC

Part I explains the rationale and underlying theories that support the switch from hourly to value pricing. Part II dicusses early challenges and practical steps to take when beginning to transition your accounting practice to a pricing model based on value. Part III outlines the 8 steps an accounting practice or firm should take to […]

Paper: Software as a Service Pricing Strategies White Paper Released | Bessemer Venture Partners

Paper: Software as a Service Pricing Strategies White Paper Released | Bessemer Venture Partners

September 2013 Authors: Byron Deeter Related Strategies: Cloud Computing The explosion of cloud computing and low friction delivery models, is also creating the opportunity to completely reinvent the software business models that accompany these products.  As a result, tremendous innovation is occurring in terms of product pricing and packaging.  Although the “flinch test” (keep raising the price […]