OnDemand WTP Pricing Research

Tag: Analytics

Book: Monetizing Data – A Practical Roadmap for Framing, Pricing & Selling Your B2B Digital Offers | Stephan M. Liozu & Wolfgang Ulaga

Book: Monetizing Data – A Practical Roadmap for Framing, Pricing & Selling Your B2B Digital Offers | Stephan M. Liozu & Wolfgang Ulaga

Summary: The Digital revolution promises trillions of dollars in created value by 2030. Consultants and researchers are projecting massive and disruptive disruption in entire industrial sectors. As a results, PwC reports in their DigitalIQ report that 73% of executives say that they are investing in internet of things (IoT) and 54% in artificial intelligence. ABB […]

How retailers can improve price perception–profitably | McKinsey & Company

How retailers can improve price perception–profitably | McKinsey & Company

New methodologies, powered by big data and advanced analytics, can help retailers attract value-conscious consumers without sacrificing margins. As retail executives know all too well, most pricing decisions require a trade-off between margin and price perception. To avoid a “race to the bottom”—the self-defeating exercise of trying to beat every competitor’s price on every item—retailers […]

Article: Analytics Poised to Disrupt Entire Insurance Value Chain | Insurance Tech

Article: Analytics Poised to Disrupt Entire Insurance Value Chain | Insurance Tech

Many insurers have embraced analytics and have made great strides at leveraging data and analytics to solve pricing issues. However the industry has largely ignored other opportunities to increase customer engagement and loyalty and have missed lessons from other sectors that have successfully used analytics to drive the revenue side of the equation. The insurance […]