OnDemand WTP Pricing Research

Tag: Ebook

Paper: Pricing Best Sellers | Journal of Interactive Marketing

Paper: Pricing Best Sellers | Journal of Interactive Marketing

More reasons why online mass merchandisers are category killersOne of the great pleasures for book lovers of all ages is the opportunity to settle into a comfortable armchair amid the stacks of an expertly curated bookstore and peruse the pages of possible purchases. It’s an old story already that those opportunities are disappearing as online […]

Blog: How Higher Prices Are Affecting E-book Sales | Strategic Pricing Solutions

Blog: How Higher Prices Are Affecting E-book Sales | Strategic Pricing Solutions

Last week an article in the Wall Street Journal, E-Book Sales Fall After New Amazon Contracts, reported that major publishing houses were experiencing declining e-book revenue.  The article also pointed out that publishers had raised prices, and it implied the prices were the likely cause of declining sales.  After all, price up, unit volume down […]

Profitable Innovation (eBook) | Simon Kucher & Partners

Profitable Innovation (eBook) | Simon Kucher & Partners

Why it’s urgent – and how the best companies combine innovation and marketing to rebuild their pricing power and their profits The most urgent management challenge of our time is to combine innovation and marketing into one unified process. Even the best marketing can’t save a company that fails to innovate. On the other hand, […]