Are you struggling with your pricing strategy?
Many startups fall into the trap of under-valuing what they do. They think they have to keep their prices low until they can prove they’re worth more. Few even have a pricing strategy.
- What is your product worth?
- How much should you charge for your services?
- How do you figure that out?
Answering these questions is tough when you’re just starting out. Many of us suffer from self-doubt, it’s a symptom of Impostor Syndrome, and it leads to charging clients less than we should.
In this post I’m going to share three steps you can take to set a clear pricing strategy and get paid what you deserve.
Step 1 Test the market
According to Forbes Magazine 90% of all start-ups fail. The main reason for this is they haven’t tested the market to see if anyone would buy their product or service. Before you quit your job, or re-mortgage your house, find a way to get your product or service out there. Even if it isn’t market ready – even if it’s just an idea – you can still test it.
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