OnDemand WTP Pricing Research

Tag: published price list

Study: Trader Joe’s, Costco, Amazon lead consumer preference study | SuperMarket News

Study: Trader Joe’s, Costco, Amazon lead consumer preference study | SuperMarket News

Some of the higher performing grocery banners — including Meijer, Publix and Kroger — appeared in the second quartile of retailers in the survey. This quartile had the highest top-of-mind recall and the second-highest financial performance. The group did not perform as well as the top quartile because their price and quality scores were not […]

Pricing Page Optimization: How to Order Pricing Plans [Original Research] | ConversionXL

Pricing Page Optimization: How to Order Pricing Plans [Original Research] | ConversionXL

How do you order your pricing page: Cheap-to-expensive? Expensive-to-cheap? Randomly? This study, conducted through ConversionXL Institute, is the first of a multi-part pricing page study providing data on how people consume pricing plans depending on the plan’s layout design. For this first study, we manipulated the pricing page for a survey tool, SurveyGizmo, to see if there are different patterns […]

Blog: The List Price Question – Is it possible to charge more than list price? | Strategic Pricing Associates

Blog: The List Price Question – Is it possible to charge more than list price? | Strategic Pricing Associates

“salespeople believe list price is that artificially high number which is used as a marker for future discounts” Many salespeople believe list price is that artificially high number which is used as a marker for future discounts. In their minds, it is an unnatural sin to sell anything to anybody for “list”. Part of this […]