Tag: Price sensitivity

Paper: Pricing Best Sellers | Journal of Interactive Marketing

Paper: Pricing Best Sellers | Journal of Interactive Marketing

More reasons why online mass merchandisers are category killersOne of the great pleasures for book lovers of all ages is the opportunity to settle into a comfortable armchair amid the stacks of an expertly curated bookstore and peruse the pages of possible purchases. It’s an old story already that those opportunities are disappearing as online […]

New Year’s Resolutions for Pricing 2018 | Strategic Pricing Solutions

New Year’s Resolutions for Pricing 2018 | Strategic Pricing Solutions

I resolve to: Set prices according to the value we bring to customers, not according to my costs. Use the rich data I have in my transactions and CRM interactions to better understand my customers’ needs, how they react to prices and offers, how their prices compare to similar customers and situations, the reasons we […]

A/B Testing in Pricing Strategies | Strategic Pricing Solutions

A/B Testing in Pricing Strategies | Strategic Pricing Solutions

How confident are you that the prices you have set are the optimal prices? If your prices were higher, would you make more money or perhaps cause customers not to buy? If you lowered your prices, would you get enough extra volume to increase your profitability? These are common questions asked within companies every day, […]

New Year’s Resolutions for Pricing | Strategic Pricing Solutions

New Year’s Resolutions for Pricing | Strategic Pricing Solutions

I resolve to: Set prices according to the value we bring to customers, not according to my costs. Use the rich data I have in my transactions and CRM interactions to better understand my customers’ needs, how they react to prices and offers, how their prices compare to similar customers and situations, the reasons we […]

Blog: How to Leverage Six Sigma Methodology to Drive Continuous Margin Improvements | Strategic Pricing Associates

Blog: How to Leverage Six Sigma Methodology to Drive Continuous Margin Improvements | Strategic Pricing Associates

This is the first in a six part blog series on how manufacturers and distributors can apply Six Sigma methodology to the pricing function to generate repeatable margin gains. A disciplined process is needed to create Pricing Excellence – SPA’s Six Sigma training drives real results focused on profitable growth. “Measure of success at strategic […]