Pricing power is one of the key ways that businesses can create value for themselves. Improving a company’s approach to pricing leads to more opportunities to create and capture value for customers, which results in increased sales and healthier margins. Developing pricing maturity takes time and effort, but understanding how to capture what customers perceive […]
What you charge for your product is simultaneously one of the most complicated and most important things to get right. Not only does your pricing model keep you in business, it also signals your branding and positioning. And it’s harder to iterate on pricing than other elements of your business. Once you set a price, […]
The reason so many people want to be transactional and agree to a discount their price is that it eliminates one of the major areas of conflict in sales. If you agree to your prospective client’s price, then there is no conflict, you just say “yes” and you are off to the races. While this approach eliminates a […]
The global service parts industry continues to be highly competitive, borne from a series of trends: a weak economy; automakers’ pressures to cut supplier prices; higher costs for raw materials; and increased competition from global providers, in particular China and India. Facing these challenges and an industry that is slow to change, it’s clear something […]
Guest Editor: Dr Stephan Liozu, Case Western Reserve University and Dr Andreas Hinterhuber, Hinterhuber & Partners In 2015, a special issue on “The Profit Impact of Pricing and Revenue Management” will be guest edited by Dr. Stephan Liozu and Dr. Andreas Hinterhuber. We invite the scientific and practicing community to submit papers by 15 June 2024 in order […]
![Video: Volkswagen Passat – The [Lemonade] Stand | Volkswagen](../../../-wTMJB4dO4R4/AAAAAAAAAAI/AAAAAAAAAAA/dGiL_4Ix-48/s48-c-k-no/photo.jpg "Video: Volkswagen Passat – The [Lemonade] Stand | Volkswagen")
A fabulous car commercial that covers perceived value, customer segmentation, and dynamic pricing. It uses the proven pricing training ground of the lemonade stand pricing problems. VolkswagenCanada Passat owners beware: People will think you paid more than you did. Starting at just $23,975, the Volkswagen Passat comes with standard features (18″ alloy wheels, Kessy Keyless access and […]
As companies seek ways to increase profit margins and improve overall business performance, business leaders are increasingly turning to pricing as a discipline that can boost their bottom lines. A search of publicly available data reveals a significant number of blue-chip companies that acknowledge pricing improvement as a part of their earnings success. Yet many seem […]
A wonderful collection of pricing wisdom found in popular cartoons and comic strips. PricingProphets This is the sixth in a series of “Ten Things” presentations, in which Jon Manning, the Founder & Managing Director ofhttp://www.PricingProphets.com, looks at ten pricing lessons from cartoons
A very popular pricing animated video that captures the struggles that come with being a Pricing Manager. Pricing Manager’s First Day Tanglethatch
One of our favorite videos that take a unique route to explain how much perceived value is at the heart of successful premium pricing programs. jimboingo A rad to the power of sick test that sets out to prove the power of creativity by George Patterson Y&R Melbourne. We bought a BMX off ebay, […]
Report: The New Benchmarks for Pricing Excellence | PricingBrew
Intense Pressure Is the New Normal Most B2B companies are reporting that pricing pressure is on the rise… and it’s only going to get worse. While the economy continues to suffer from uncertainty about the future, there are two trends that leave little doubt… Falling Behind is Just Not An Option In today’s climate, […]
Report: Pricing Technology - Myths vs. Reality | PricingBrew
Seven Myths and Outdated Beliefs That Are Causing Companies to Fall Further and Further Behind Pricing Effectively in B2B Is Becoming More Challenging Pricing effectively in B2B has never been easy. But today, increases in pricing transparency, information access, and global competition are conspiring to make a difficult task even more challenging. For many companies, […]
Paper: The Ultimate SaaS Pricing Resources Guide | OpenView Labs
Editor’s note: This is a living document, and our goal is to update it regularly with the best resources around SaaS pricing. Have a suggested link we should add? Let us know in the comments below. Pricing is an area that many startup and expansion-stage software companies struggle with. We’ve developed and featured a lot […]
Book: Collection of the Best Pricing Books and E-books
As a service to pricing professionals, we have compiled a collection of the best pricing focused hard-copy books and e-books available. The entries for each book are tagged by subject matter, include the author(s), publisher, date of publication, a picture of the front cover, and a brief summary. For your convenience, we have also included a […]
Paper: The PricingBrew Journal
<< Use Coupon Code “PricingNews” to get one month free on any subscription. >> Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest practices and research in B2B pricing—and get fresh perspectives and ideas that can help make your business (and career) more profitable. The PricingBrew Journal is […]
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