Videos

VIDEO: SALES TIP – Number One Way to Avoid a Discount | The Sales Hunter

VIDEO: SALES TIP – Number One Way to Avoid a Discount | The Sales Hunter

Do you really believe you can’t sell without a discount? I argue that if you are always defaulting to using a discount, then you are not really selling.  I hear from people all the time who ask me, “How do I sell without discounting?!” You have to stop thinking that your customers are buying, when in reality they […]

Video: Volkswagen Passat – The [Lemonade] Stand | Volkswagen

Video: Volkswagen Passat – The [Lemonade] Stand | Volkswagen

A fabulous car commercial that covers perceived value, customer segmentation, and dynamic pricing. It uses the proven pricing training ground of the lemonade stand pricing problems.  VolkswagenCanada Passat owners beware: People will think you paid more than you did. Starting at just $23,975, the Volkswagen Passat comes with standard features (18″ alloy wheels, Kessy Keyless access and […]

Video: Ten Pricing Lessons from Cartoons

Video: Ten Pricing Lessons from Cartoons

A wonderful collection of pricing wisdom found in popular cartoons and comic strips.    PricingProphets This is the sixth in a series of “Ten Things” presentations, in which Jon Manning, the Founder & Managing Director ofhttp://www.PricingProphets.com, looks at ten pricing lessons from cartoons

Video: Pricing Manager’s First Day

Video: Pricing Manager’s First Day

A very popular pricing animated video that captures the struggles that come with being a Pricing Manager. Pricing Manager’s First Day  Tanglethatch

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Video: THE WICKED SICK PROJECT – BMX

Video: THE WICKED SICK PROJECT – BMX

One of our favorite videos that take a unique route to explain how much perceived value is at the heart of successful premium pricing programs.  jimboingo A rad to the power of sick test that sets out to prove the power of creativity by George Patterson Y&R Melbourne. We bought a BMX off ebay, then […]

Video: Sell Value, Not Price

Video: Sell Value, Not Price

One of our favorite short videos on the power of a value-based pricing strategy – demonstrated by a great slight of hand exhibition with currency.  Gihan Perera If you’re competing on price alone, you’ll go broke. Focus on value and you’ll always come out on top. By Gihan Perera