SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: video

Video: Pricing Manager’s First Day

Video: Pricing Manager’s First Day

A very popular pricing animated video that captures the struggles that come with being a Pricing Manager. Pricing Manager’s First Day  Tanglethatch

Posted in: Fun, Videos Tags: , ,
Video: THE WICKED SICK PROJECT – BMX

Video: THE WICKED SICK PROJECT – BMX

One of our favorite videos that take a unique route to explain how much perceived value is at the heart of successful premium pricing programs.  jimboingo A rad to the power of sick test that sets out to prove the power of creativity by George Patterson Y&R Melbourne. We bought a BMX off ebay, then […]

Video: Sell Value, Not Price

Video: Sell Value, Not Price

One of our favorite short videos on the power of a value-based pricing strategy – demonstrated by a great slight of hand exhibition with currency.  Gihan Perera If you’re competing on price alone, you’ll go broke. Focus on value and you’ll always come out on top. By Gihan Perera