OnDemand WTP Pricing Research

Tag: Paper

Paper: Compilation – Consumer Inferences and Processing of Price Information | American Marketing Association

Paper: Compilation – Consumer Inferences and Processing of Price Information | American Marketing Association

Selections from Journal of Marketing​ June 2014 | Pricing The importance of price with regard to consumer store and brand choice decisions cannot be overstated. However, a widely known truth among marketing practitioners and academics alike is that consumers do not respond to price per se; rather, they respond to their mental representations of price. Thus, […]

Paper: Pricing on Purpose – How to Implement Value Pricing in Your Firm, Parts I-III | IFAC

Paper: Pricing on Purpose – How to Implement Value Pricing in Your Firm, Parts I-III | IFAC

Part I explains the rationale and underlying theories that support the switch from hourly to value pricing. Part II dicusses early challenges and practical steps to take when beginning to transition your accounting practice to a pricing model based on value. Part III outlines the 8 steps an accounting practice or firm should take to […]

Paper: Pricing Myopia – Do leading companies capture the full value of their pricing strategies? | Manu Carricano

Paper: Pricing Myopia – Do leading companies capture the full value of their pricing strategies? | Manu Carricano

   Manu Carricano, PhD Title: Pricing myopia: do leading companies capture the full value of their pricing strategies? Author(s): Manu Carricano, (EADA Business School, Barcelona, Spain) Citation: Manu Carricano, (2014) “Pricing myopia: do leading companies capture the full value of their pricing strategies?”, Management Decision, Vol. 52 Iss: 1, pp.159 – 178 Keywords: Performance, Pricing, Strategy Article […]

Paper: The power of pricing – How to make an impact on the bottom line | PWC

Paper: The power of pricing – How to make an impact on the bottom line | PWC

The majority of companies already recognise the potential for achieving growth through improved pricing. Understanding their customers and being able to react to them is often what drives pricing, yet in reality a very small proportion (13%) have an in-depth understanding of what their customers value and what they’re willing to pay. This may be […]

Paper: Pricing Strategies and Pricing Capabilities | Journal of Revenue and Pricing Management

Paper: Pricing Strategies and Pricing Capabilities | Journal of Revenue and Pricing Management

Abstract This article explores the intersection of pricing strategies and pricing capabilities by summarizing four distinct streams of research. By doing so, it provides insights into the challenges involved in implementing value-based pricing strategies as well as the generic challenges of building pricing capabilities. It also outlines the strategic importance of pricing capabilities.   Authors […]

Paper: Pricing to Outperform – A Better than “Average” Strategy for the Service Parts Industry | PROS

Paper: Pricing to Outperform – A Better than “Average” Strategy for the Service Parts Industry | PROS

The global service parts industry continues to be highly competitive, borne from a series of trends: a weak economy; automakers’ pressures to cut supplier prices; higher costs for raw materials; and increased competition from global providers, in particular China and India. Facing these challenges and an industry that is slow to change, it’s clear something […]

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Paper: Call for Papers – Special Issue on: The Profit Impact of Pricing and Revenue Management | Journal of Revenue and Pricing Management

Paper: Call for Papers – Special Issue on: The Profit Impact of Pricing and Revenue Management | Journal of Revenue and Pricing Management

Guest Editor: Dr Stephan Liozu, Case Western Reserve University and Dr Andreas Hinterhuber, Hinterhuber & Partners In 2015, a special issue on “The Profit Impact of Pricing and Revenue Management” will be guest edited by Dr. Stephan Liozu and Dr. Andreas Hinterhuber. We invite the scientific and practicing community to submit papers by 15 June 2014 in order […]

Paper: Dynamic pricing with demand learning under competition | Massachusetts Institute of Technology

Paper: Dynamic pricing with demand learning under competition | Massachusetts Institute of Technology

Abstract In this thesis, we focus on oligopolistic markets for a single perishable product, where firms compete by setting prices (Bertrand competition) or by allocating quantities (Cournot competition) dynamically over a finite selling horizon. The price-demand relationship is modeled as a parametric function, whose parameters are unknown, but learned through a data driven approach. The […]