Tag: Apple

Is Your Goal Volume or Profit? | Strategic Pricing Solutions

Is Your Goal Volume or Profit? | Strategic Pricing Solutions

If a company is creating a new market or new market niche, it may be important to build critical mass early in the process.  Doing so might enable them to spread their infrastructure costs over a wider base of business.  In that case, it could make sense to use penetration pricing which offers low prices […]

Book: Pricing – The Third Business Skill

Book: Pricing – The Third Business Skill

Summary: Pricing: The Third Business Skill shows you in a clear and concise manner how to set optimum selling prices for your company and setup a high quality pricing function, using accessible models and examples. Discover how Google, LinkedIn, Apple, BMW, Gillette and other successful companies achieve high profits by deploying optimized pricing strategies. Read […]

Article: What was the best Pricing Strategy in the News Case Study of 2013? | Pricing News

Article: What was the best Pricing Strategy in the News Case Study of 2013? | Pricing News

Poll Results JCPenny > 14 votes (51%) Uber > 6 votes (22%) Netflix > 4 votes (14%) Amazon > 2 votes (7%) Apple > 1 votes (3%)   Highlighted Comments Mark Burton Vice President, Pricing Expert, Author, Holden Advisors A lot of good choices. I picked JCPenny because it is such a strong illustration of how customers that are trained on discounts […]