Tag: Uber

When to Use Low Prices to Grab Market Share | Strategic Pricing Solutions

When to Use Low Prices to Grab Market Share | Strategic Pricing Solutions

I don’t use Uber often, but our family recently used it to take us to the airport. When we returned, we just walked outside the airport and hopped in a taxi.  The price of the Uber ride ended up about 35% lower than the price of the taxi.  That is not news.  It has been […]

Dynamic Pricing and Surge Pricing are Good for All | Strategic Pricing Solutions

Dynamic Pricing and Surge Pricing are Good for All | Strategic Pricing Solutions

If you’ve ever tried to take an Uber during a rainstorm or on a holiday, you know why surge pricing can be unpopular. Then again, if you’ve been picked up by that Uber while other people were still waiting for cabs, you know why it also makes sense and provides benefit to customers. Surge pricing which is another name […]

Blog: Situational Pricing – Lessons from the Super Bowl and Uber | Strategic Pricing Solutions

Blog: Situational Pricing – Lessons from the Super Bowl and Uber | Strategic Pricing Solutions

Uber’s surge pricing received more attention last week with the large snow storm in the Northeast, when Uber agreed they would not “gouge” consumers.  Prices would be higher than normal, but would not be excessive.  Conversely, tickets to the Super Bowl on the secondary market were higher than ever.  This past weekend, tickets in the […]

Article: 78 per cent of economists agree that Uber’s price hikes are good for consumers | City A.M.

Article: 78 per cent of economists agree that Uber’s price hikes are good for consumers | City A.M.

A poll of academics has overwhelmingly concluded that using higher prices to allocate transport services is good for consumers. 78 per cent of the IGM Economic Experts Panel agreed with the statement: Using surge pricing to allocate transportation services — such as Uber does with its cars — raises consumer welfare through various potential channels, […]

Posted in: Blogs & Articles Tags: , ,
Article: What was the best Pricing Strategy in the News Case Study of 2013? | Pricing News

Article: What was the best Pricing Strategy in the News Case Study of 2013? | Pricing News

Poll Results JCPenny > 14 votes (51%) Uber > 6 votes (22%) Netflix > 4 votes (14%) Amazon > 2 votes (7%) Apple > 1 votes (3%)   Highlighted Comments Mark Burton Vice President, Pricing Expert, Author, Holden Advisors A lot of good choices. I picked JCPenny because it is such a strong illustration of how customers that are trained on discounts […]