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Tag: competition-based pricing

Book: Principles of Pricing – An Analytical Approach

Book: Principles of Pricing – An Analytical Approach

Summary: Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior, and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of […]

Book: Smart Pricing – How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

Book: Smart Pricing – How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

Summary: In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing […]