Tag: Pricing Policies

Dynamic pricing: An efficient solution for true demand response enabling | Journal of Renewable and Sustainable Energy

Dynamic pricing: An efficient solution for true demand response enabling | Journal of Renewable and Sustainable Energy

ABSTRACT A dynamic pricing scheme, also known as real-time pricing (RTP), can be more efficient and technically beneficial than the other price-based schemes (such as flat-rate or time-of-use pricing) for enabling demand response (DR) actions. Over the past few years, the advantages of RTP-based schemes have been extensively discussed for DR purposes in electricity markets; […]

Blog: Lessons from a Price War | Strategic Pricing Solutions

Blog: Lessons from a Price War | Strategic Pricing Solutions

I often find myself in discussions with clients or potential clients about whether lowering prices to take market share is a good pricing strategy.  To illustrate the effects of trying to win with lower prices, I look back at this story, sent to me by a former service station manager in Texas. “In 2010, my […]