OnDemand WTP Pricing Research

Tag: Competitor’s Pricing

Considering a Subscription Model? Avoid These Rookie Mistakes | IndustryWeek

Considering a Subscription Model? Avoid These Rookie Mistakes | IndustryWeek

The subscription economy is taking business by storm. Entire industries have moved to subscription-based pricing, leaving behind some of the slow movers but also giving new life to companies that were struggling. Some talk about the end of ownership and the start of usership. It is a real revolution. Industrial companies have lately been getting […]

Hotel and Air Prices to Rise Sharply in 2019, Per GBTA/CWT Research: Meetings & Conventions

Hotel and Air Prices to Rise Sharply in 2019, Per GBTA/CWT Research: Meetings & Conventions

Travelers can expect steep increases in prices in 2019, with hotel room rates rising by 3.7 percent and the cost of air tickets climbing by 2.6 percent, according to the fifth annual Global Travel Forecast, published today by the Global Business Travel Association and Carlson Wagonlit Travel with the support of the Carlson Family Foundation. The report […]

Community-Owned Fiber Networks: Value Leaders in America – Pricing Review Shows They Provide Least-Expensive Local “Broadband” | Harvard

Community-Owned Fiber Networks: Value Leaders in America – Pricing Review Shows They Provide Least-Expensive Local “Broadband” | Harvard

Our examination of advertised prices shows that community-owned fiber-to-the-home (FTTH) networks in the nited States generally charge less for entry-level broadband service than do competing private providers, and don’t use initial low “teaser” rates that sharply rise months later. We also found that Comcast varies its pricing by region. Our study was constrained by the […]

How retailers can improve price perception–profitably | McKinsey & Company

How retailers can improve price perception-profitably | McKinsey & Company

New methodologies, powered by big data and advanced analytics, can help retailers attract value-conscious consumers without sacrificing margins. As retail executives know all too well, most pricing decisions require a trade-off between margin and price perception. To avoid a “race to the bottom”—the self-defeating exercise of trying to beat every competitor’s price on every item—retailers […]

Making Money is the Objective | Strategic Pricing Solutions

Making Money is the Objective | Strategic Pricing Solutions

Retail is an inherently low-margin business. (If you doubt it, just look at Amazon’s return on sales.) To survive, retailers use many tools to determine how they can sell more to customers and at higher prices. In recent years, data science has become a much more important part of the retail toolkit. By analyzing how […]

Get the whole truth, not just anecdotes or opinions | Strategic Pricing Solutions

Get the whole truth, not just anecdotes or opinions | Strategic Pricing Solutions

Last week a friend told me that her sister’s business had overpaid their taxes and without justification the government would not refund the overpayment. I was skeptical of the story and responded that there is a very clear process for requesting refunds of overpaid taxes or applying them to the subsequent year, and the IRS […]

When to Use Low Prices to Grab Market Share | Strategic Pricing Solutions

When to Use Low Prices to Grab Market Share | Strategic Pricing Solutions

I don’t use Uber often, but our family recently used it to take us to the airport. When we returned, we just walked outside the airport and hopped in a taxi. The price of the Uber ride ended up about 35% lower than the price of the taxi. That is not news. It has been […]