On-Demand Training: Value-Based Pricing and Value Modeling - Theoretical & Practical Perspectives | Stephan Liozu & PPS
As part of his Ph.D. research, Stephan Liozu studied the organizational and behavioral factors influencing the firm transformation towards pricing excellence. Pricing excellence combines both dimensions of pricing orientation and pricing realization leading too superior pricing power and ultimately to superior firm performance. During his research explorations, Stephan Liozu studied in depth the value-based pricing […]
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