2017 European Pricing Workshops & Conference in Barcelona Recap | Professional Pricing Society

The PPS 13th Annual European and Global Pricing Workshops and Conference was a huge success!

Our conference was the highest-attended European Conference to date! Over 200 professionals from over 30 countries, representing 80 companies, making #PPSBCN17 one of the largest Conference events to date.

Our agenda included 7 full-day workshops covering important topics such as Core Pricing Skills, Behavioral Economics, Pricing Into Channels, Accelerating Towards AI-Based Pricing and 5 Steps To Running A Price Improvement Project for Practical Superior Results.

We kicked off the first day of the Pricing Conference with compelling keynotes from Stephan M. Liozu, Ph. D., CPP, Bettina Kallenbach, Ignacio Gómez and Just Schürmann.

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2017 European Pricing Workshops & Conference in Barcelona Recap | Professional Pricing Society.