OnDemand WTP Pricing Research

Tag: Discounting

VIDEO: SALES TIP – Number One Way to Avoid a Discount | The Sales Hunter

VIDEO: SALES TIP – Number One Way to Avoid a Discount | The Sales Hunter

Do you really believe you can’t sell without a discount? I argue that if you are always defaulting to using a discount, then you are not really selling.  I hear from people all the time who ask me, “How do I sell without discounting?!” You have to stop thinking that your customers are buying, when in reality they […]

Report: Holiday pricing: Making sense of the madness | Bain & Company

Report: Holiday pricing: Making sense of the madness | Bain & Company

Holiday sales are growing in line with expectations, although the level of promotional activity raises questions about the most important outcome: profits. In this issue, we recap November and early-December sales results, take an in-depth look at the volume of promotions and its implications, and offer ideas for infusing more profitable strategies into holiday pricing. […]

Paper: Buffet guilt | EurekAlert! Science News

Paper: Buffet guilt | EurekAlert! Science News

Ever wonder how much the price you pay for an All-You-Can-Eat (AYCE) buffet influences how you feel at the end of the meal? To explore this idea and address the lack of studies that do, this study examines whether pricing affects key indicators such as overeating, physical discomfort, and guilt. Researchers discovered that lower paying […]

Blog: Retailer Pain Offers B2B Pricing Lessons | Strategic Pricing Solutions

Blog: Retailer Pain Offers B2B Pricing Lessons | Strategic Pricing Solutions

A recent article in Business Insider, No one pays full price anymore – and it’s terrifying companies, highlighted the perils of discounting.  The conclusion of the article was “Consumers just don’t want to pay full price for anything anymore.” While the pricing strategies of most retailers rarely start with discounting, they have trained their customers […]

Report: Discounting Remains Most Popular Pricing Strategy: Report | Twice.com

Report: Discounting Remains Most Popular Pricing Strategy: Report | Twice.com

Discount pricing remains the most popular pricing strategy among retailers, a new study shows, although product bundling and “belowcompetition” pricing are employed nearly as frequently. The report, by Gartner subsidiary Software Advice, also found that most retailers use more than 10 pricing strategies in their go-to-market plans, and that more than half use software to […]

Blog: The Downside of Black Friday and Other Price Competition | Strategic Pricing Solutions

Blog: The Downside of Black Friday and Other Price Competition | Strategic Pricing Solutions

Black Friday was disappointing for retailers this year.  Sales were down 11% from last year, ‘Black Friday’ Fades as Weekend Retail Sales Sink, and I expect the retailers to report lower margins when they report earnings in the coming months.  This follows a constant bombardment of email boxes and television ads announcing early sales and deeper discounts. […]

Case Study: Second Thoughts About a Strategy Shift | Harvard Business Review

Case Study: Second Thoughts About a Strategy Shift | Harvard Business Review

So it was considered a great coup when Emilia’s board announced that Augustín had been recruited as the company’s next leader. His mandate was to radically reinvent an enterprise that seemed to have lost its way in the face of challenges from fast fashion, big-box stores, and e-commerce. Emilia, named for the mother of the […]

Article: Are You a Discount Shop? | Strategic Pricing Associates (SPA)

Article: Are You a Discount Shop? | Strategic Pricing Associates (SPA)

Read our article about the keys to not being pressured into using discounting for all customers to appease your price-sensitive ones. Excerpts of the article authored by Frank E. Hurtte Jr. who has 28 years of distribution industry experience and a lifetime in sales follow. “Before we instituted a pricing process we were just an […]

Book: Cheap – The High Cost of Discount Culture

Book: Cheap – The High Cost of Discount Culture

Summary: From the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined obsession with bargains is arguably the most powerful and devastating market force of our time, having fueled an excess […]

Book: No B.S. Price Strategy – The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Profits, Power, & Prosperity

Book: No B.S. Price Strategy – The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Profits, Power, & Prosperity

Summary: Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them […]