Discount pricing remains the most popular pricing strategy among retailers, a new study shows, although product bundling and “belowcompetition” pricing are employed nearly as frequently.
The report, by Gartner subsidiary Software Advice, also found that most retailers use more than 10 pricing strategies in their go-to-market plans, and that more than half use software to help manage the pricing programs.
Among the 395 U.S. and offshore retailers surveyed, spanning virtually all channels of distribution and tiers of revenue and store count, 97 percent said they employ discounting. Discounting is defined by Software Advice as “discounts based on product quantity, customer loyalty or tied to specific promotions … used to increase traffic or encourage customers to return to a store.”
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