SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Promotional Pricing

Report: Holiday pricing: Making sense of the madness | Bain & Company

Report: Holiday pricing: Making sense of the madness | Bain & Company

Holiday sales are growing in line with expectations, although the level of promotional activity raises questions about the most important outcome: profits. In this issue, we recap November and early-December sales results, take an in-depth look at the volume of promotions and its implications, and offer ideas for infusing more profitable strategies into holiday pricing. […]

Book: Manage for Profit Not for Market Share – A Guide to Greater Profits in Highly Contested Markets

Book: Manage for Profit Not for Market Share – A Guide to Greater Profits in Highly Contested Markets

Summary: How do companies in mature markets—where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by—achieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing high market share. But Hermann Simon, Frank F. Bilstein, and Frank Luby argue that this misguided advice has destroyed, […]