OnDemand WTP Pricing Research

Tag: pricing pressure

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Value-Based Pricing is considered a superior strategy for most industries and businesses. But it also requires a solid foundation of data and market insights. In this webinar we will take an in-depth look at the powerful insights that can be created through price research, in particular using conjoint analysis Participants and viewers will learn about: […]

On-Demand Value-based Pricing Research with PriceBeam

On-Demand Value-based Pricing Research with PriceBeam

The struggle is real for B2B and B2C Pricing, Marketing, and Finance team leaders to capture fresh, reliable, and actionable Pricing Intelligence data to be able to effectively optimize all prices for all market segments GLOBALLY. Almost all companies lose out on profits they should be earning as they either price themselves too low, leaving money on […]

Pricing Trends to Consider in 2019 | PriceBeam

Pricing Trends to Consider in 2019 | PriceBeam

With just under a month to 2019 we have looked at different market trends, spoken with customers and partners, and read the latest in pricing literature, in order to find trends around how best-performing companies are approaching pricing in 2019. Here are 5 trends in pricing. #1: From Guesswork to Data-Driven Pricing Insights Price points […]

8 Characteristics of a Successful Price Increase | PriceBeam

8 Characteristics of a Successful Price Increase | PriceBeam

This is the time of year when many companies are planning or executing price increases for the new year. Some are successful and reap considerable improvements in profitability. Others have difficulty in making the price increase stick. And others simply fail to implement a price increase. Over many years working in the pricing industry, I […]

Book: Resisting Pricing Pressure in Recession & Recovery

Book: Resisting Pricing Pressure in Recession & Recovery

Summary: The fastest way to drop profits is to drop prices. So how to resist pricing pressure? This book shows 7 ways: applying key pricing concepts, optimizing your positioning, using game-changing pricing, even raising prices, managing price reductions, marginal pricing, and aggressive lowest cost base pricing. Rupert Hart MBA has been an operating manager and […]

Report: Global Pricing Study 2012 | Simon-Kucher & Partners

Report: Global Pricing Study 2012 | Simon-Kucher & Partners

Profits jump when CEOs take an active role in pricing Nov 27 2012 Global Pricing Study 2012: Pricing power drives higher profits when top management takes an active leadership role in pricing and puts a pricing organization in place, a worldwide study by Simon-Kucher & Partners reveals.Pricing pressure in the Asia-Pacific region is increasing while […]