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Tag: revenue management

Book: Revenue Management and Pricing: Case Studies & Applications

Book: Revenue Management and Pricing: Case Studies & Applications

Summary: Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & […]

The right price, at the right moment, to the right customer | London Business School

The right price, at the right moment, to the right customer | London Business School

How sensitive is the consumer to the price of the product or service? Of the companies we surveyed, 41 per cent analysed the sensitivity of their customers to price changes. Of all the factors that should be considered when setting prices, price sensitivity is the most complex to assess. It requires organisations to establish relationships […]