OnDemand WTP Pricing Research

Tag: McMahon-Beattie

Book: Revenue Management and Pricing: Case Studies & Applications

Book: Revenue Management and Pricing: Case Studies & Applications

Summary: Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & […]