OnDemand WTP Pricing Research

Tag: Hospitality Pricing

Book: Pricing Segmentation & Analytics

Book: Pricing Segmentation & Analytics

Summary: Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality […]

Book: Revenue Management and Pricing: Case Studies & Applications

Book: Revenue Management and Pricing: Case Studies & Applications

Summary: Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & […]