OnDemand WTP Pricing Research

Tag: PWC

Paper: The power of pricing – How to make an impact on the bottom line | PWC

Paper: The power of pricing – How to make an impact on the bottom line | PWC

The majority of companies already recognise the potential for achieving growth through improved pricing. Understanding their customers and being able to react to them is often what drives pricing, yet in reality a very small proportion (13%) have an in-depth understanding of what their customers value and what they’re willing to pay. This may be […]