OnDemand WTP Pricing Research

Tag: Case Studies

Case Study: Second Thoughts About a Strategy Shift | Harvard Business Review

Case Study: Second Thoughts About a Strategy Shift | Harvard Business Review

So it was considered a great coup when Emilia’s board announced that Augustín had been recruited as the company’s next leader. His mandate was to radically reinvent an enterprise that seemed to have lost its way in the face of challenges from fast fashion, big-box stores, and e-commerce. Emilia, named for the mother of the […]

Blog: Case Studies – Distributors | Strategic Pricing Associates (SPA)

Blog: Case Studies - Distributors | Strategic Pricing Associates (SPA)

The following are highlights from some of our distributor client case studies that will help you to learn more about the significant margin improvement with a fast ROI realized by some of the 400 distributors that have partnered with SPA. These case studies cover all aspects of SPA’s work with clients including data and analytics, sales force […]

Blog: Case Studies – Manufacturers | Strategic Pricing Associates (SPA)

Blog: Case Studies - Manufacturers | Strategic Pricing Associates (SPA)

The following are highlights from some of our manufacturing client case studies that will help you to learn more about how companies have partnered with SPA to realize significant margin improvement with a fast ROI. These case studies cover all aspects of SPA’s work with clients including data and analytics, sales force training, behavior/culture change, […]

Blog: Strategic Pricing Newsletter – August 2014 | Strategic Pricing Associates (SPA)

Blog: Strategic Pricing Newsletter - August 2014 | Strategic Pricing Associates (SPA)

Inside this edition: President’s Message Recent Articles Case Studies Upcoming Events Past Event Highlights Message from SPA President, David Bauders What happens when a salesperson does not capture price increase? Lately distributors are reporting a new flurry of price increases from their supply-partners. Each iteration requires a decision. Do we risk rocking the boat and […]

Paper:  Making Money by Giving It for Free – Radiohead’s Pre-Release Strategy for In Rainbows | Harvard Kennedy School

Paper: Making Money by Giving It for Free - Radiohead’s Pre-Release Strategy for In Rainbows | Harvard Kennedy School

Abstract In 2007 a prominent British alternative-rock band, Radiohead, pre-released its album In Rainbows online, and asked their fans to “pick-their-own-price” (PYOP) for the digital download. The offer was available for three months, after which the band released and commercialized the album, both digitally and in CD. In this paper, we use weekly music sales […]

Book: Cheap – The High Cost of Discount Culture

Book: Cheap - The High Cost of Discount Culture

Summary: From the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined obsession with bargains is arguably the most powerful and devastating market force of our time, having fueled an excess […]

Book: Customer Value Investment – Formula for Sustained Business Success

Book: Customer Value Investment - Formula for Sustained Business Success

Summary: The Customer is the ultimate driver of a business. Customers buy products and services that give them more value and this value is what gives one company the winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains how investing in Customer Value can increase the market share and profitability of […]

Book: Implementing Value Pricing – A Radical Business Model for Professional Firms

Book: Implementing Value Pricing - A Radical Business Model for Professional Firms

Summary: An overwhelming majority of pro-fessional firms price their services by the flawed hourly billing method. This method is outdated, suboptimal, and driving the best and brightest out of the professions. While lawyers, accountants, and consultants serve noble callings, the predominant method of pricing for their services is not worthy of them. There is a […]

Book: Innovation in Pricing

Book: Innovation in Pricing

Summary: Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This book examines how innovation in pricing can drive profits. […]

Book: Islands of Profit in a Sea of Red Ink – Why 40% of Your Business is Unprofitable & How to Fix It

Book: Islands of Profit in a Sea of Red Ink - Why 40% of Your Business is Unprofitable & How to Fix It

Summary: Top companies around the world turn to MIT’s Jonathan Byrnes to figure out where the profit is. Using his systematic process for analyzing profitability, they can quickly determine which parts of the business are worth expanding and which are just a drain on resources. Then, using Byrnes’s “profit levers,” they can turn unprofitable business […]