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Tag: Customer Value Added

Book: Customer Value Investment – Formula for Sustained Business Success

Book: Customer Value Investment – Formula for Sustained Business Success

Summary: The Customer is the ultimate driver of a business. Customers buy products and services that give them more value and this value is what gives one company the winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains how investing in Customer Value can increase the market share and profitability of […]

Book: Value Above Cost – Driving Superior Financial Performance with CVA, The Most Important Metric You’ve Never Used

Book: Value Above Cost – Driving Superior Financial Performance with CVA, The Most Important Metric You’ve Never Used

Summary: This book systematically explains how to maximize shareholder value. Columbia University’s Don Sexton fully identifies the real drivers of shareholder value, unifying key concepts from marketing, branding, economics, management, finance, accounting, and statistics. Sexton introduces a powerful new metric: Customer Value Added (CVA), the difference between customer-perceived value and variable cost per unit. Next, […]