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Tag: Gautam Mahajan

Book: Customer Value Investment – Formula for Sustained Business Success

Book: Customer Value Investment – Formula for Sustained Business Success

Summary: The Customer is the ultimate driver of a business. Customers buy products and services that give them more value and this value is what gives one company the winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains how investing in Customer Value can increase the market share and profitability of […]